Education and News For The Fitness Industry
Business tips for Personal Trainers: Surveys
Kate Tribe from Tribe Research shared some great ‘survey writing’ tips with us on a previous webinar, here are just a few highlights from the webinar she presented: Develop a database to provide you with information that you can continuously add to. Ask questions regularly and remember – there is no point doing feedback if…
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7 Design Mistakes That Make Readers Trash Your Emails – Part 2
Here’s how we all sort through our inboxes: We choose an email message We give it a two-second glance We decide if it’s worth our time If it is, we keep it and read it If it’s not, we hit the delete key, and send the email to the trash How can you keep your…
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Getting the Colour Right
Recently, I looked at a printed marketing piece and thought, ‘What the …’ The colours were so not what I wanted. So I chatted with my printer and here are some basic tips for you to remember (so you don’t make the same mistake as me): CMYK is when printers use cyan, magenta, yellow and…
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Personal Training Business Sales Tip: Google Analytics
So you have a new website set up, but how do you know if anyone is looking at it? Well, the people at Google provide a great resource called Google Analytics. The online tool allows you to track everything from, site traffic, which pages on your site people are looking at, and even how long they…
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7 Design Mistakes That Make Readers Trash Your Emails – Part 1
It’s heartbreaking to think that people are making snap judgments about whether or not to read your emails based on a quick glance. But they are. You are, too! Here’s how we all sort through our inboxes: We choose an email message We give it a two-second glance We decide if it’s worth our time…
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Happy Staff Are More Productive
We already knew that, but now a study proves it! A study at Penn State University in the USA examined the impact of moods on coming up with ideas. They divided participants into 2 groups – happy and sad! They found that happy participants came up with 50% more ideas than their glum counterparts!
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Bootcamps Australia Helps Me See How I Can Fit Exercise In
I like this marketing sample. It is quite cool and shows how I can fit exercise in – easily. What do you think?
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Corporate Blogging Goes Mainstream
Blogging has been around for over 10 years and is seen as an essential ingredient in the media mix. Most businesses now have a blog and it is where journalists look for stories – not to mention where they also post their views on the news. ‘Businesses are increasingly using the blogosphere to further a…
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Personal Training Business Time Management Tip: Podcasts
When you’re a PT, time is precious, and we know that increasing our knowledge base is part of being a successful business owner.
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Too Clever Dream Gym
Again I like the concept but I am not sure it has nailed the reason to join the gym. What do you think?
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