Blog - Active Management

Equinox Fitness Clubs Smashes Sumo Wrestler

By JT | February 17, 2014

Ok ok ok . . . I confess! I love this ad!

#Enhance Your Business By Influencing People

By JT | February 14, 2014

No matter your role in a fitness business (or any business for that matter) you will want to influence people. They could be customers to purchase your product or team members to hit their targets.

Fitness Marketing Tip Old Brain – Part 4

By JT | February 13, 2014

Great video for gyms and fitness centres on marketing ideas and tips.

Your First Opportunity To #Enhance Your Fitness Business: This Year With Sales Skills

By JT | February 12, 2014

Anyway you look at any fitness business – regardless of the type or size – it is a retail business. You are selling a membership, a PT pack, an exercise class or simply a reason to stay a member of client.

Gold’s Gym Focuses on Imagining a Six Pack

By JT | February 10, 2014

While last week’s example made some sense, this make no sense to me.

Fitness Marketing Tip Old Brain – Part 3

By JT | February 6, 2014

Great video for gyms and fitness centres on marketing ideas and tips.

Summer Is a Great Time To Focus on Abs in Your Advertising

By JT | February 3, 2014

Here are two great examples of advertising from Forms Total Gym to inspire people to get into the gym.

Personal Training Business Admin Tip: SWOT

By JT | January 31, 2014

When was the last time you did a SWOT analysis of your business?

Fitness Marketing Tip Old Brain – Part 2

By JT | January 30, 2014

Great video for gyms and fitness centres on marketing ideas and tips.

Energy Fitness Great Guerilla Marketing Campaign

By JT | January 27, 2014

Just love the concept and more importantly, I love the results!

I Disliked The Fitness First Logo Anyway

By JT | January 24, 2014

This week has been a massive week for one of Australia’s (indeed the world’s) largest chain of health clubs – new logo, colours, club launches and celebrities.