Education and News For The Fitness Industry
Susan Kingsmill: Why I Should Be A Director of Fitness Australia
I am seeking re-election because I believe that independent operators, people who actually work at the coal face of the industry every day must be on the board.
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What to Look for in New Staff
Yeah sure you want to know if they have the ability to do the job, the skill set, experience and personal and professional abilities, but also consider these things.
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Gold’s Shows Their USP
In a subtle way, Gold’s marketing piece really shows what their brand stands for. I really like this as it sums up functional strength, what about you?
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Even de Bono Can Help Your Business
Last month at one of the Industry Leaders Round Tables meetings, we had a member share how challenging it can be for them to articulate their questions. And in fact, while speaking out loud it helped clarify what they needed to know. As a result, we are going to implement the coloured hats that Edward…
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Whip your office into shape – Personal Training Business Tips
Confession time. I’m a bit of a grub. I’m one of those people who love to cook, but somehow end up with half the ingredients covering one end of the kitchen to the other. Over the years, my office has at times bared a similar resemblance, with post-it notes stuck to coloured pens, sticky tape…
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Mark Stitt: Why should independent gym vote for me to be a Director of Fitness Australia.
I have been an independent owner of fitness facilities for 20 years come this October, in any of my businesses I have never had any financial partners or supporters and have endured an often volatile and challenging business environment for these years and have prevailed successfully whilst enjoying the transformation our industry and contributing in…
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Smart and Dumb Things for Your Salespeople
This month I read Anne Danter’s “Smart and Dumb things that affect my buying decision” column courtesy of Jeffrey Gitomer: Smart: Honesty. Truth at all times and at all costs. Do not lie and think you’ll get away with it, because you won’t. If I can’t tell you’re a liar immediately, I…
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SPW Bikes Unique Marketing
This Swedish bike company has some unique concepts to encourage people to stay fit. I like concept I am not sure it really works though. What do you think?
Read MoreGetting interactive – key conversation skills for new Personal Trainers
Earlier this week I was chatting to a personal trainer about how she was going with approaching new prospects.
Read MoreEthos! Pathos! Logos!
The great Greek philosopher, Aristotle, believed when speaking to people true leaders have three pillars to their presentation, which when used together create trust. This trust will therefore allow you as a leader to create influence. Each pillar can be described as: ethos – demonstrating general moral character pathos – able to put others in…
Read MoreWorkplace Bullying is Serious
A recent case in South Australia shocked a fire fighter. He considered his remarks light hearted and made in jest but the court did not accept his comments, especially as he was a supervisor. The court demoted him and criticised management. Here are 5 tips to minimise bullying: Be very clear – ensure you have…
Read MoreGold’s Uses The Power of Avatars
I really love the concept of this marketing piece. It is basically saying what you can’t see in your avatar in social media, you should bring into Gold’s. What are your thoughts?
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