Education and News For The Fitness Industry
Getting the Colour Right
Recently, I looked at a printed marketing piece and thought, ‘What the …’ The colours were so not what I wanted. So I chatted with my printer and here are some basic tips for you to remember (so you don’t make the same mistake as me): CMYK is when printers use cyan, magenta, yellow and…
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Personal Training Business Sales Tip: Google Analytics
So you have a new website set up, but how do you know if anyone is looking at it? Well, the people at Google provide a great resource called Google Analytics. The online tool allows you to track everything from, site traffic, which pages on your site people are looking at, and even how long they…
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7 Design Mistakes That Make Readers Trash Your Emails – Part 1
It’s heartbreaking to think that people are making snap judgments about whether or not to read your emails based on a quick glance. But they are. You are, too! Here’s how we all sort through our inboxes: We choose an email message We give it a two-second glance We decide if it’s worth our time…
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Happy Staff Are More Productive
We already knew that, but now a study proves it! A study at Penn State University in the USA examined the impact of moods on coming up with ideas. They divided participants into 2 groups – happy and sad! They found that happy participants came up with 50% more ideas than their glum counterparts!
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Bootcamps Australia Helps Me See How I Can Fit Exercise In
I like this marketing sample. It is quite cool and shows how I can fit exercise in – easily. What do you think?
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Corporate Blogging Goes Mainstream
Blogging has been around for over 10 years and is seen as an essential ingredient in the media mix. Most businesses now have a blog and it is where journalists look for stories – not to mention where they also post their views on the news. ‘Businesses are increasingly using the blogosphere to further a…
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Personal Training Business Time Management Tip: Podcasts
When you’re a PT, time is precious, and we know that increasing our knowledge base is part of being a successful business owner.
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Too Clever Dream Gym
Again I like the concept but I am not sure it has nailed the reason to join the gym. What do you think?
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Uniforms – Are They Important?
A panel of experts at ‘Fashion Fit for Business’ this year indicated that uniforms: benefit culture increase brand satisfaction improve employee satisfaction improve performance A representative from Flight Centre said that when they updated their uniform with a more contemporary style they saw a change in pride and professionalism. The Council of Fashion and Textiles…
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The Secret to Getting Referrals
I appreciate there are two schools of thought when it comes to asking for referrals. I also know every salesperson is told to ‘ask for referrals’ or ‘don’t forget to ask for referrals’ or ‘as soon as you make the sale, ask for a referral’.
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Learn from the best Companies’ Human resource culture
Fortune have named the top 100 companies to work for in the world!
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