Education and News For The Fitness Industry
Traits of a Guerrilla Marketer
We got such great feedback from last month’s Top 10 by Jay Conrad Levinson, that we went searching for more! You’ve got to have ten character traits to be a true guerrilla marketer: Patient – allow your marketing to take hold and soar. It doesn’t happen overnight, but it does happen. Imagination – use technology…
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Happy Birthday in June!
We would like to say a big ‘Happy Birthday’ to these Active friends that celebrate their birthday this month…
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Anytime Fitness Negatively Impacts NZ Fitness Consumer
Ah the power of Facebook and people sharing videos! Last week I received a video from New Zealand’s TVNZ Fair Go show.
As I watched it I cringed. Cringed. And cringed some more!
Not Happy Boss
A survey of 1500 workers in Australia found the following results: 12% would leave because of a lack of opportunity for advancement 10% for job dissatisfaction 9% for lack of professional development 8% for poor work-life balance 8% work-related stress. The survey further found that employees who were asked to take concessions during the Global…
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Gold’s Stretches Understanding At The Seams
Hmmmm . . . I am not really sure on this series. I can see what they are saying. I am just not sure it works.
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Don’t Print Anything That’s Top Secret!
Canon Australia has found some very interesting stats from office workers and what is printed at work! They found: 90% of workers looked at other people’s print jobs, when printed on the company printer or photocopier 10% even delve into the detail of the printed material 70% had their printing go missing or be taken…
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Switching off from work – tips for Personal Trainers
Do you ever get the feeling you’re sprinting on a treadmill that never stops? Running your own business can be exhilarating but it can also become overwhelming and exhausting if you don’t have an ‘off switch’ at the end of each working day. I was chatting a girlfriend this week who recently started up her…
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Justin McDonell For The Fitness Australia Board
For over 20 years I have been actively involved in the Fitness Industry. My passion for fitness began when I started as a single club operator in a family business. I then moved to working for the big box clubs, giving me the opportunity to work in all areas of the business.
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Just Bloody Vote In The Fitness Australia Board Of Directors Elections
This is not a blog about who to vote for in the Fitness Australia Elections but rather a blog to say “Just Bloody Vote!”
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O2 Health Studio Appeals To The Super Hero
I love it! Seriously, I love the concept! It is subtle and I am not sure it would produce results. It appeals to me. What do you think?
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Posting Strategies for Facebook
This month, e-Marketer shared some very interesting information: ‘Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media.’ Buddy Media found that 60% of posts were published between 10 am and 4 pm.…
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Try before you buy – why comp sessions are a personal trainer’s best friend
Yesterday I met a PT who was fresh out of completing Cert IV and two weeks into his new role as a franchisee working at a major gym chain. When I asked him how it was going he smiled and said “really great” then explained to me that he had been doing heaps of comp…
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Meredith Littlefair Aims For Fitness Australia to Engage the Community
As Fitness Professionals we do what we do because we genuinely believe in the power of our industry to positively change lives. We have a sincere desire to make a difference to the lives of others by encouraging and motivating our members and community to exercise and improve their overall health and well-being.
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