Education and News For The Fitness Industry
Marketing is ALL About ‘You’s’
In your marketing piece, or even on your website, count the number of you’s and your’s. You should have at least twice as many you’s and your’s as I’s and mine’s and your company’s name. A ratio of four to one should be your target. When your customers and clients read your marketing, they love…
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Is Your Sales Process Modern?
You’ve seen stories about industrial or even military espionage where a competitor or enemy gets hold of some cool piece of technology from you and then takes it apart to reverse engineer their own development of a competing product. Now consider reverse engineering your sales process. Pre internet, customers answered about 20% of their questions…
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Humanising Your Social Media Efforts
Social media branding must be focused on people. ‘Humanising’ your brand is the golden rule of social media, because humans connect with humans, not logos. Traditional marketing has always approached branding as a way to control the message. It’s crucial for a brand to provide access to its personalities in some capacity because logos have…
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Google Analytics Puzzle Solved
We are huge fans of Google AdWords because we know how powerful a campaign can be for your Personal Training business. So we are super excited to bring you these great tips, shared with us from Mel Samson at Click–Winning Content. Tips for your Google Ad-words campaign: Before starting a ad words campaign, work out…
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Rifles or Cannonballs: What do you fire?
Great by Choice, written by Jim Collins and Morton Hansen, is the follow up to, Good to Great. ‘Chapter 4: Fire Bullets; then Cannonballs’ is a wonderful way to remember that experimentation and prototypes are extraordinarily valuable when seeking improvements and progress. In the 18th Century, wise captains did not waste their cannonballs. They would shoot…
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10 Tips for Engaged Staff
Last month I stumbled across this very cool list of points that you can add to your HR library to help your staff engage more with each other and the culture of the business. Give them a voice. Listen to them. Implement their ideas. Give them all the credit. Pay them fairly. To build a…
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Starbucks: Acronyms Help Learning
In the plan to dominate the market in the 1990s, Starbucks knew they had to help their staff. Challenges would arise and customers would not be happy, which often led to unhappy staff. In order to help create a cultural shift they implemented an institutional habits program: ‘LATTE’. LATTE stands for: Listen Acknowledge Take action…
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What is a Business Coach?
The fitness business world moves fast and gets more competitive daily, the challenge for everyone in business is staying ahead. How else can you enhance in sales, marketing and management strategies. Having a Business Coach isn’t a luxury, it is a necessity your business must have.
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Ten Email Tips
Don’t over mail your list, but don’t undermail either. Create both text and html versions. Include a URL two or three times in your email letter. Remember that shorter is better. Test several subject lines before mailing, knowing that lines that are vague or intriguing work best. Send your email mid-week. Know that personalised email…
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Selling on Price is a Disaster Waiting to Happen!
Author Lawrence L. Steinmetz said, ‘If you think you can match or sell below your competitor’s prices, you need to understand that you will have an ongoing, lifetime gun battle of survival which, sooner or later, you are going to lose. There is nothing that is ever going to make that go away.’ As a…
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Getting Videos Found on Google
Optimising your video is not just important for the searches being done on Google, Yahoo and YouTube. You will also find search results when the video you’ve watched ends, so it’s not just the search engines that will help get your video noticed. With videos being used so much more than ever, here are a…
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Do You Give Apple Products Away?
Did you realise that Apple have a team of people scouring newspapers and the online world seeing how people give their product away – which they don’t really like! In fact, while they realise the power of their product and their brand, they prefer their products not to be given away as it ‘cheapens’ their…
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