Education and News For The Fitness Industry

Top 10 pilates-obsessed cities in Australia

By JT | November 28, 2024

It’s no secret – Australians are a pilates-obsessed nation: Already harnessing +49.5% increased searches* across the country in the last five years, new data has uncovered where Australia’s biggest pilates fanatics live.

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Game-changing CoverMe Fitness staff management app goes live in Australia

By JT | November 27, 2024

CoverMe Fitness, the seamless, on-demand management and cover solution app for fitness professionals, goes live in Australia this month to connect educated and qualified fitness professionals with local clubs and studios.

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AUSactive Keeps Finger On The Pulse With New Chair Appointment

By JT | November 26, 2024

AUSactive has future-proofed its Board with the early appointment of current Director and Managing Director of Myzone Australia Emmett Williams to Chair, ahead of Jayne Blake’s term end in July 2025.

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South East Leisure

Position Vacant For A Personal Trainer With South East Leisure Dandenong VIC

By JT | November 22, 2024

The Personal Trainer role is responsible for helping members achieve their fitness goals through personalised training programs. They conduct individual and small-group sessions, providing guidance on exercise techniques, nutrition, and wellness.

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Fitness Business Podcast’s Interview With Ted Vickey

By JT | November 22, 2024

Episode 4 of Season 1 dropped a couple of weeks ago and it was a fantastic chat with Ted Vickey from FitWell about how to use AI for your fitness business. If you don’t want to listen to the episode, you can read the questions I ask here . . .

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Snap Fitness Set To Launch In Cairns

By JT | November 21, 2024

Jumping into a New Year’s fitness resolution, and sticking to it, is set to become easier for the Cairns community, with the first 24/7 Snap Fitness club set to open in February 2025 at Raintrees Shopping Centre.

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Snap Fitness Set To Elevate Performance With Mystery Shop Program Rollout

By JT | November 18, 2024

Service excellence and maintaining a competitive edge in the fitness industry has seen Snap Fitness become the largest national fitness brand to roll-out a monthly mystery shop program, in partnership with Mystery Shopping for Fitness Businesses, across its 260+ clubs in Australia. 

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Fitness Business Podcast’s Interview With Jamie Kennedy

By JT | November 8, 2024

Episode 3 of Season 1 dropped a couple of weeks ago and it was a fantastic chat with Jamie Kennedy from Brave Moon Podcasts. If you don’t want to listen to the episode, you can read the questions I ask here . . .

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A group working out at the gym

Position Vacant For A Marketing & Communications Lead at Les Mills Asia Pacific

By JT | November 6, 2024

We’re looking for a Marketing & Communications Lead to join our dynamic team, as we strive for a fitter planet and drive our brand’s presence to new heights!

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Boutique Studios vs. Big Box Gyms: The Key to Member Retention Is Feelings

By JT | November 1, 2024

On my REX Roundtables trip, I had a workout at CycleBar Garden City, where I was reminded of something we often overlook in the business of fitness: it’s not just about the workout; it’s about the *feeling* you walk away with.

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How Australian Gyms Perform in Lead Response. Results from the First Mystery Shopping Study

By JT | November 1, 2024

If there’s one thing that can make or break a fitness business, it’s how well you handle member enquiries. We’ve all heard it before—your lead response times, the quality of conversations, and the platforms you use can massively impact your success. But until now, no one has taken the time to really dig into what’s going on behind the scenes across the industry.

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Fitness Business Podcast’s Interview With Liz Clark, Barrie Elvish & Richard Beddie

By JT | October 25, 2024

Episode 2 of Season 1 dropped a couple of weeks ago and it was a fantastic chat with 3 of the busiest people in the world as they represent our industry. If you don’t want to listen to the episode, you can read the questions I ask here . . .

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#FitnessBiz24 Less Than a Month Away – Don’t Miss This Must-Attend Event for Australian Gym Owners

By JT | October 23, 2024

The countdown is on – #FitnessBiz24 is just weeks away, and if you haven’t registered yet, it’s time to drop everything and secure your spot!

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Top Fitness Industry Sponsors Supporting Gym Owners at FitnessBiz: Meet the Brands Helping You Succeed

By JT | October 14, 2024

These companies are dedicated to helping you succeed, not just by providing top-tier products and services but by supporting business education through events like #FitnessBiz24. They understand that when gym owners grow, the whole industry benefits.

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5 Strategies To Improve Fitness Business Profitability, Lead Generation And Retention

By JT | October 11, 2024

Episode 1 of Season 1 dropped a couple of weeks ago and I did it as a solocast. If you don’t want to listen to the episode, you can read it all here . . .

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