Education and News For The Fitness Industry

Fitness Australia a step closer to Allied Health with Bupa arrangement

By JT | July 7, 2021

In a significant step forward in the fitness industry’s alignment with Allied Health, Fitness Australia has today announced a milestone provider arrangement with leading Health Fund Provider, Bupa, which will allow eligible health fund customers on selected products to claim towards the cost of gym and personal training fees, up to yearly limits, when their exercise program is designed to address or improve a specific diagnosed health or medical condition such as diabetes and their health professional recommends exercise.

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Webinar | Using Digital To Turn Leads Into Sales

By JT | July 6, 2021

This session will provide you with a framework to connect with more inbound enquiries, have deeper conversations that get to the intrinsic motivator of why people buy and flip the focus of the conversation from price

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Markos Kern Shows The Importance of Fun & Gamification In The Fitness Industry.

By JT | July 5, 2021

As a free pre-event webinar, Markos Kern from Fun With Balls, will explain what he has learned from two decades in the creative field, using a holistic approach and deep expertise to realise extraordinary ideas and unique solutions.

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Learnings From Crystal Reynolds on The Fitness Business Podcast

By Dori Nugent | July 5, 2021

Last week on the Fitness Business Podcast I spoke with Crystal Reynolds about unique and thrifty ideas any club can implement to improve member experience.

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Australian Institute of Fitness Farewells David Hatch After 29 Years

By JT | July 1, 2021

The Australian Institute of Fitness (AIF), Australia’s leading fitness professional training organisation, has announced that longtime team member David Hatch is departing the company at the end of the financial year.

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Rachel Dao Gives A Workshop On Digital Strategy For The Fitness Industry.

By JT | June 28, 2021

Rachel Dao is works with 20+ fitness industry franchise brands and over 120 studios & gyms globally!  And in this 90 minute workshop that will cover that digital is not just about ads, there more to your entire digital strategy! This session alone will be worth your registration.

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Learnings From James Kerr on The Fitness Business Podcast

By Dori Nugent | June 28, 2021

Last week on the Fitness Business Podcast I spoke with James Kerr about what the fitness industry can learn from the All Blacks technology.

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The Wellness Program is a Fitness & Recreation Industry Tech Summit Partner

By JT | June 25, 2021

In this chat Owen Bowling, CEO for The Wellness Program, we discuss how AI can be your new staff member.  Learn all about “Welly” who will encourage, inspire and simply remind your members to workout and lead a healthier lifestyle!

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Xplor Technologies is a Fitness & Recreation Industry Tech Summit Partner

By JT | June 23, 2021

In this chat Michelle Furnis, Chief Commercial Officer, Health and Fitness ANZ – Xplor Technologies, discusses the big changes at Clubware.

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The Latest on Google Ads, Facebook Ads & Email Marketing

By JT | June 22, 2021

Our June webinar was with digital expert, Ilana Wechsler.  She is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $20 million in Pay Per Click campaigns.

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Dr Cam McDonald Will Rattle Your Cage At The Fitness & Recreation Industry Tech Summit Partner

By JT | June 21, 2021

In this long chat Dr Cam, Chief Operating Officer of Shae, shares so much information on personalising workouts you will be gob smacked of how granular we can now get to help our members!  This is just the tip of the iceberg on what Cam will cover in his presentation – this is worth the registration fee alone!

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Learnings From Dr Michael Rucker on The Fitness Business Podcast

By Dori Nugent | June 21, 2021

Last week on the Fitness Business Podcast I spoke with Dr Michael Rucker about the future of fitness technology.

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Annette Franz Teaches The Fitness Industry To Think Like Amazon

By JT | June 18, 2021

As a free pre-event webinar, Annette Franz from CX Journey, will explain that the customer experience is the only true competitive advantage for businesses today. After all, it’s all about the customer! It’s the reason companies are in business.

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Myzone is a Fitness & Recreation Industry Tech Summit Partner

By JT | June 17, 2021

In this chat Emmett Williams, President of Myzone, answers three simple questions: 1) Why does Myzone work better for gym members than say fit bit or Apple Watch?; 2) How did Myzone innovate through out the 2020-21 Covid days?; 3) Apple, Google and Amazon are now in fit tech, how does that make you feel?

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Business For Sale: 12RND Fitness Club (North Eastern Qld)

By Cameron Prosser | June 17, 2021

Situated within the business and retail district provides the perfect location for you to capture many sectors of the market

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