Education and News For The Fitness Industry

Mystery Shop – Discovers a ‘Blind Spot’

By Lisa Lord | March 16, 2021

Our Mystery Shopping team recently discovered a problem that could have had such a negative impact, not to mention lost sales for one of our Mystery Shopping clients.

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The Fitness Future: Rules of Engagement!

By JT | March 16, 2021

We were excited to have Ian Mullane, Founder of Keepme.ai, join us for the first ever Active Management Book Club Meeting on the 3rd March to discuss the white paper: The Fitness Future: Rules of Engagement has created loads of discussion all over the world.  The discussion flowed with great questions and deeper insights from Ian on his thinking and predictions for the future.

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Learnings From Kevin Mullins on The Fitness Business Podcast

By Dori Nugent | March 15, 2021

Last week on the Fitness Business Podcast I spoke with Kevin Mullins about daily actions that impact your personal training business.

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Learnings From Annette Franz on The Fitness Business Podcast

By Dori Nugent | March 8, 2021

Last week on the Fitness Business Podcast I spoke with Annette Franz about putting the customer into the customer experience.

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Business For Sale: Boutique Fitness Gym ‘Exceptional’ | Inner West Melbourne

By Cameron Prosser | March 4, 2021

This is an immaculate gym, with style and attitude. Currently a women’s only gym, however, it has potential to evolve and transform.

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Survey Released to Understand Software Preferences of Fitness Professionals at Clubs, Gyms & Studios

By JT | March 3, 2021

Allison Flatley, Dr. Ted Vickey, and Bonnie Patrick-Mattalian collaborate to create and release the 2021 Club Management System Survey.  The survey looks at the purchasing decisions of those within the fitness industry regarding a club management system. 

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Fitness Business Coaching Tips – JTInTheRaw

By JT | March 3, 2021

JTInTheRaw is your weekly business development show: I chew the thin on business. And after 30 years in business I have a few thins to chew. Making you think and do differently in 2021. Catch up on the latest JTInTheRaw shows for stacks of fitness business coaching tips.

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Position Vacant For A Fitness Coach at Recalibrate Fitness Australia | Melbourne VIC

By JT | March 2, 2021

We are consistently on the lookout for up and coming fitness trainers with a client-first attitude and a thriving determination to relentlessly pursue excellence. Recalibrate is more than a gym or studio.

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Tips to Handling Income Calls: Smile

By Lisa Lord | March 1, 2021

Smiling is the golden rule of telephone conversation! Did you know that when you answer the phone both with a smile on your face and standing up you are actually communicating a ton of non-verbal cue’s through voice tone. 

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Learnings From Luke Symonds on The Fitness Business Podcast

By Dori Nugent | March 1, 2021

Last week on the Fitness Business Podcast I spoke with Luke Symonds about organic marketing for fitness professionals.

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Active Management Community Book Club Meeting | The Fitness Future: Rules of Engagement by Ian Mullane

By JT | February 28, 2021

The Active Management Book Club is a reading group for industry individuals who want read and talk about books, podcasts, videos and white papers to make their businesses and careers even better!

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How to answer the dreaded, “Initiation fee” question

By Jason Stowell | February 26, 2021

If our membership staff doesn’t know how to answer the initiation fee question immediately when asked, generally their mannerisms, tone, body language, etc.. will betray them and tend towards hesitancy. This in turn starts to feel like they’re just making up excuses. Which sounds even more like a slimy-sales pitch.

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The Wellness Program unveils new executive advisory board, opens funding round

By JT | February 23, 2021

The Wellness Program announced today the introduction of a new Board of Advisors. These advisors will leverage their collective skills and expertise to provide guidance and direction to the company’s executive team through its growth and development as an innovative fitness technology company.

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Position Vacant For A Studio Trainer at 20v in Prahran, Vic

By JT | February 22, 2021

20v is an innovative Electro-muscular Stimulation (EMS) training studio providing a personalised experience to getting fit, toning up and building muscle – lightning fast. Combining the latest EMS technology and a bespoke customer experience App, 20v will revolutionise the industry. Working for 20v is a focus on fitness with a customer-first approach. Looking for trainers located in Prahran, Melbourne & Broadbeach, Queensland!

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Fitness Business Podcast Partner, Myzone Integrate With Les Mills For Greater Engagement

By JT | February 22, 2021

To enable members who enjoy the benefits of monitoring their heart rate, the world’s leading group fitness program provider Les Mills has formed an exciting partnership with fitness wearable juggernaut Myzone. This initiative provides a seamless integration of technology, enabling Clubs who offer LES MILLS™ Virtual to deliver live heart rate monitoring to groups using the Myzone software.

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