Education and News For The Fitness Industry

JTInTheRaw Show 69: Your Marketing Message Is Screwing Up Your Fitness Business

By JT | November 6, 2017

Today I’m talking marketing because so many businesses are doing an amazing job at driving customers away from them!

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15, 21, 28, 30, 42 Day Trials

By JT | November 2, 2017

Probably one of the best marketing strategies to generate more personal training clients is to get people involved in trials.  Whether you charge for them or not, here is what any trial must include:

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Tip #4 What’s the Competition To Your Posts?

By JT | November 1, 2017

A major factor in your “fans” seeing your Facebook page posts in organic reach is the amount of competition your posts have.

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Learnings From Derek Gallup On The Fitness Business Podcast

By Chantal Brodrick | October 30, 2017

Last week I spoke with Derek Gallup about growing your club revenue.

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JTInTheRaw Show 68: How Colour Impacts Conversion In Your Fitness Business

By JT | October 30, 2017

The most common saying in marketing these days is ‘content is king.’  And if that is the case then ‘colour of your content is queen.’  You can use colour to stop your fans scrolling past your post on Instagram, stop and read your Facebook post, or even take a detour and walk into your facility to find out more about you.
Today I’m going to share some secrets to colour!

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Tip #3 Post Yourself On Facebook

By JT | October 26, 2017

Scheduling posts to Facebook yourself instead of using a service like Buffer or Hootsuite is probably the most important factor in getting your content seen organically.

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#Podtober: Never Miss A Podcast, The Links And Grab The Transcription

By JT | October 24, 2017

The Fitness Business Podcast celebrates #Podtober this month and to show you how to never miss a show, get all the important links shared in the show and download a transcription of the interview.

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JTInTheRaw Show 67: The Power Of Turning The Mirror On Your Fitness Business

By JT | October 23, 2017

This week after an awesome Club Owners Industry Leaders Roundtable, I focus on what your business can gain from turning the mirror on operations, sales and service.

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Learnings From Bill Sukala On The Fitness Business Podcast

By Chantal Brodrick | October 23, 2017

Last week I spoke with Dr Bill Sukala about getting a health check for your fitness business website.

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#Podtober: You Loved A Podcast & Want To Share It

By JT | October 19, 2017

The Fitness Business Podcast celebrates #Podtober this month and we are going to show you how simple it is to share a show with your Team via email or SMS

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Tip #2 – Time Of Day To Post On Facebook Boosts Viewing

By JT | October 18, 2017

When you post on your Facebook page, your posts are shown to the users who have already “liked” or “followed” your page and engage regularly.

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Learnings From Rick Caro On The Fitness Business Podcast

By Chantal Brodrick | October 17, 2017

Last week I spoke with Rick Caro about selling a fitness club, studio or facility.

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JTInTheRaw Show 66: 7 Tips To Getting Your Business Race Ready

By JT | October 16, 2017

After 12 months of training I am running in the Melbourne Marathon this week end.  All my training has given me hours of marathon preparation with running a business. I’m going to share what these 7 tips in developing your business mean.

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#Podtober: Do You Know How To Listen?

By JT | October 12, 2017

The Fitness Business Podcast celebrates #Podtober this month and show you how easy it is to listen to a podcast direct from www.FitnessBusinessPodcast.com

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Tip #1 – The Type of Post On Facebook

By JT | October 11, 2017

There are 6 main types of posts you can create on your business page. BuzzSumo found question posts combined with images resulted in 4 times more engagement.Here are some questions to ask:

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