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Advertising

Gold’s Gym Bridal Boot Camp Very Subtle

By JT | March 4, 2014

Look the image and you tell me if you see the ‘benefit’ to joining the Gold’s Gym Bridal Boot Camp?

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Gainesville Health & Fitness Keep It Simple

By JT | February 24, 2014

And sometimes simple is effective.

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Equinox Fitness Clubs Smashes Sumo Wrestler

By JT | February 17, 2014

Ok ok ok . . . I confess! I love this ad!

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Gold’s Gym Focuses on Imagining a Six Pack

By JT | February 10, 2014

While last week’s example made some sense, this make no sense to me.

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Summer Is a Great Time To Focus on Abs in Your Advertising

By JT | February 3, 2014

Here are two great examples of advertising from Forms Total Gym to inspire people to get into the gym.

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Energy Fitness Great Guerilla Marketing Campaign

By JT | January 27, 2014

Just love the concept and more importantly, I love the results!

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Fitness Company Goes Skinny

By JT | January 20, 2014

If we assume everyone who wants to join a gym wants to get skinny then these subtle ads may just work.

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Crunch Fitness Turn Up The Volume

By JT | January 13, 2014

Cute. Funny. Perfect for a reactivation postcard, just not sure about an external promotional piece.

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Sweat It Out @ Sweat Fitness

By JT | January 6, 2014

Great images. Great concept.

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Superheroes at Powerhouse Health Club

By JT | December 30, 2013

I love the concept but I don’t think they have gone far enough

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