Leadership
Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)
I was joined by Brittany Wojtas, founder of Kovly Studio, a brand and marketing agency specialising in wellness businesses. Brittany’s team recently completed a global study analysing dozens of fitness brands to uncover one key question: What separates the winners from the strugglers? The answer? 60% of fitness brands are stuck in what she calls “the vulnerable middle.”
Read MoreImpacting Member Experience: Precision in Member Focused Decisions Drives Loyalty and Company Value
Is your gym’s member experience a top priority or an afterthought? It’s time to move beyond guesswork and start making decisions based on what really matters to your members.
Read MoreIs Group Fitness Dying – Or Are You Just Missing Half the Recipe?
Everyone blames declining class numbers on programming or instructors — but what if that’s only 40% of the equation?
Read MoreReplay: Creating Careers, Taking Vacations
When Mark Fisher opened his first gym, he found himself with a team he loved — but no real training on how to lead. Like many first time leaders, he was asking himself these questions…
Read MoreThe HFA Show 2025
A new brand. A new conference name. A new event. And JT is honoured to speak at his 18th IHRSA/HFA event in Vegas this March.
Read MoreThank You Andrew from Columbia Association
Joining a REX roundtable group has been a game changer for me, and one that I believe is essential for any leadership role,
especially, as in my case, for those stepping into leadership roles with limited experience in their industry.
Help Your Team #ThriveGalorein24
Here is something I have been working on . . . Each year I try to put a tool together to help stimulate a reflection session and goal setting session for you and also to use with your staff.
Read MoreWomen Leaders have a place at REX Roundtables
Are you looking for a place to learn and grow? REX Roundtables has multiple options for women leaders.
Read MoreYou Can Join The REX Community & Take Your Gym Business To The Next Level
Yeah, yeah I know . . . you hear this all the time! But at REX we don’t talk about the next level being just membership numbers, we focus on your entire business from operations to strategy to leadership going up to the next level.
Read MoreChatGPT Will Be The End of Personal Trainers Who Are Awesome Programmers
Right before our eyes we are seeing a metamorphosis of personal trainers. For all the trainers who have a marketing message that they can program to help clients lose 5kg, run a marathon or even just touch their toes you will be out of business in less than a year!
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