Active Management

Category: Management

  • What Happens When The Phone Rings In Your Fitness Business?

    What Happens When The Phone Rings In Your Fitness Business?

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    Since 2012, we have been conducting mystery shopping for our clients in every fitness business model – franchise, chain clubs & independent clubs; council facilities; and PT studios – across Australia. And to be honest every month we are amazed at what happens when we email, ring or visit the clubs.

    Before, we share our insights lets clear something up: every client’s staff KNOW they will be mystery shopped at some stage in the month. We recommend to every client that they tell their staff mystery shopping is being conducted. In other words, we want to catch them doing things right not wrong.

    In the last 12 months, here is a summary of what we have found:

    • A small percentage email enquiries were never replied to or contacted by the business;
    • Only 60% of telephone enquiries were asked to come into the business to look around, a visit, or a workout;
    • If an appointment was not made from a phone enquiry, less than 40% of calls were even recorded in the business; and
    • Over 90% of tours were shown everything in the business but less than 50% felt that the tour was personalised to their needs.

    We even had one example of a client giving the phone enquiry report to his team member and the team member’s response was “that wasn’t me.” And yet the call was made when that staff member was the only staff member working at the time.

    On the flip side, we have seen one client over 4 years increase every aspect of the mystery shopping evaluation so that there is consistency in email, phone and walk in enquiries. They have conducted mystery shopping every month for 4 years and are now reaping the benefits with more sales.

    We hear from nearly every person we speak to in the industry that enquiries have dropped off. That may well be true but when less than 40% of non-appointed calls are recorded anywhere how do you know exactly how many enquiries you are getting every day?

    Stacey is our Mystery Shopping Captain and runs an amazing team of mystery shoppers. If you would like an introductory 3 month Mystery Shopper Program you can grab your campaign now.

    Get Your Introductory 3 Month Mystery Shopping Package Now

    Your program includes:

    • 12 mystery calls tailored to what you would like callers to ask – for example: about a product or promotion or a general enquiry;
    • 6 email enquiries to see the speed of reply and quality of response; and
    • 3 walk in enquiries who will come in and ask to join your facility.
    • A summary and individual evaluations of each enquiry.

    Get Your Introductory 3 Month Mystery Shopping Package Now

  • Life Is Now Easier For Fitness Business Owners & Managers

    Life Is Now Easier For Fitness Business Owners & Managers

    This Will Be The Most Beneficial Blog Post You Read In 2016 For Your Business, Your Family & You

    With just a few days left in the month, I just had to reach out to you! I HAD TOO!!!

    Launching on March 1st will be Membership 2.0 for Active Management and the 5 advantages directly to you are:

    1. On-line staff training resources available immediately and no extra or hidden costs;
    2. Improved understanding of digital marketing with education and tools;
    3. Educational videos to improve your personal business skills;
    4. No more sleepless nights as you will generate more income with marketing templates;
    5. Better work life balance with access to business tools specific for fitness businesses.

    Six months in the making, the new membership program is ideal for helping reduce work pressures for:

    • Fitness business owners
    • Franchise business owners
    • PT business owners – studios, contractors, and outdoor trainers

    The resources available will help career minded staff of clubs and studios professionally develop themselves to impress their employers.

    The most exciting and unique feature of Membership 2.0 is the Game of Fitness Leadership.  Every resource is located on the new member hub and when you use any resource you will gain points, badges and improve your status amongst the Active Member Tribe. This game will be fun, motivational and help build the largest fitness business community on the planet.

    Your Active Membership is available no matter where in the world you live or work!  As all resources are delivered online, all you need is an email address and access to the internet.

    You can become a member today with just ONE click and the small investment of 249 Aussie dollars – way less in US dollars!  This will save you $50 as the new membership investment starts on the 1stMarch.

    Join The Active Tribe Now

    And as an added bonus when you become a member you will not only save money you will receive our full compliment of human resource ebooks to help you employ champions on your team:

    90 Interview Questions          Recruitment E-Book          Job Advertisements

    • 90 Interview Questions & Scenarios To Ask Your Job Applicants
    • Active Management’s Recruitment E-Book
    • Job Advertisements E-Book

    You can trust us to provide you the best and most useful resources to #STRENGTHEN your business, your Team and your life!  Your small investment will see a return immediately with over $6000 worth of resources already online for you to access.  Then you’ll enjoy all the 2016 resources that are released every month, adding to your return.

    Join The Active Tribe Now

    Looking forward to seeing you on as part of the Active Tribe and the largest online community for fitness business owners, managers and team members.

  • How You Can Make Masterful Decisions

    How You Can Make Masterful Decisions

    Decision-making is a crucial element to leading your Team. Your Team will be frustrated if you don’t make a decision, so here are 3 tips to help reach better conclusions and avoid decisions traps:Dunno

    1. Get the right minds on the job – Making a decision is always difficult, so ensure you have the right people who can help make a decision. Have trusted people involved in the process, so you know their agenda is the same as yours.
    2. Decide how you will decide – Bickering for the sake of it is energy sapping. So have a specific question to answer, a clear schedule of time for discussion and the steps required to reach a decision.
    3. Diversity is key – too much agreement can be dangerous. For success you need dissenting and challenging opinions. You always need to listen to the other side to give your greater clarity.

    If you are interested in improving your decision-making, you should consider joining the Industry Leaders Roundtable. We run Roundtables for:

    • Personal Trainers around Australia;
    • Independent Club Owners from Australia and New Zealand; and
    • Anytime Fitness Franchisees.

    If you would like to discuss with JT about the Industry Leaders Roundtable, call on 02 9484 5501.

     

  • New Strategy: Refocus Your Team

    New Strategy: Refocus Your Team

    refocus your team

    The fitness industry is the most competitive it has ever been, so we need to lead a dynamic, fluid organisation. And with this often comes change and therefore speed humps with your Team. Some Team members hate change!

    Try these steps to keep your Team more comfortable with the change and focused on the new direction:

    • Let people make choices on HOW they will contribute to the new strategy.
    • When stuck, have your Team work together on removing the barriers.
    • Celebrate moving forward no matter how small, if you have progressed then celebrate the success.
  • Are Meetings Your Time Guzzlers?

    Are Meetings Your Time Guzzlers?

     

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    A recent study indicated that on average when you are working and receive an interruption it can take up to 23 minutes to get back on task. Many of these interruptions are time guzzlers.

    For every meeting you have in your business, have an agenda! And then stick to the agenda.

    Meeting efficiencies are critical on so many levels:

    • Shows your Team you are organised
    • Shows you respect the time of your Team
    • Indicates there is a purpose to every meeting
    • Will create momentum with improved communication

    Take some time to ensure your meetings are not time guzzlers but trim, taut and terrific that people want to be part of!

  • Managing Your Energy Levels

    Managing Your Energy Levels

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    The fitness industry is demanding: long hours and constant focus on other people. To save yourself from burnout, give permission to yourself to:

    • Take brief but regular breaks. Step away from your desk, clients or even the club every 90 to 120 minutes for just a few minutes. Stretch, breathe and chill!
    • Say ‘thank you’ as this positivity will boost your energy level and the person you speak with.
    • Reduce your interruptions so that you can focus. Allocate specific times to return emails, chat with colleagues and to do your work
    • Do what you love. Understand what your strengths are and what you enjoy doing. Then find ways to do more of those things.

     

  • There are 5 NEW Reasons To Strengthen Your Fitness Business By Becoming a Member

    There are 5 NEW Reasons To Strengthen Your Fitness Business By Becoming a Member

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    1. New staff training videos and workbooks for professional development.
    2. New International forum to chat, share & ask advice from fellow fitness business owners & managers across the globe.
    3. New marketing templates to strengthen your business.
    4. New editions of Powerful Insights From Industry Experts, PT Business in 60 Seconds & Management Briefings.
    5. A Member Hub that will be gamified allowing fun, interaction, engagement, and status building in the world’s largest fitness business community.

    TO BECOME A MEMBER JOIN NOW. CLICK HERE

    In 2015 Our Members Received the Following In Their Premium Plus Membership Package And You Will Too – IMMEDIATELY – When You Join

    Over 200 social media tiles ready to load on Facebook,. Instagram or Twitter. These included reasons to exercise, ways to burn calories, reasons to strength train and motivational quotes. These are valued at $1400!

    Marketing templates that you download and simply edit with your logo, business details and offers. Each template is valued at $199 and members received one every month ~ total value over $2300!

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    Three powerful ebooks to help in the minefield of employing people. These books include samples job ads, applications for roles in your business, a system to hire champions, forms for every stage of the interview process and 90 questions to ask in an interview.

    Webinars for ongoing education galore! Firstly members had access to the 2012, 13, and 14 webinars – over 40 hours of quality education on sales, marketing and retention strategies. Plus then in 2015 another 12 webinars adding value to their businesses on social media, on-line marketing and more. As a member you receive the opportunity for recorded and live webinars which is valued at over $1000.

    Powerful management briefings that we know strengthened many businesses this year. These are 2-3 page, easy to read and full of practical tools you can use in your business. These briefings included:

    • Help Your Team Learn Your Leadership Style By Giving Them A User’s Guide To You;
    • Weekly 1:1 Agenda
    • Fire Rifle Shots Not Cannonballs
    • Management V Leadership
    • Group Interviews To Find Quality Team Members
    • What Would Sir Alex Do?
    • Leadership Starts With You.

    When you become a member, you have access to EVERYTHING immediately on the Member Hub. Everything is at your finger tips – it has never been more easy.

    TO BE A MEMBER & PART OF THE ACTIVE TRIBE CLICK HERE – IT'S ONLY 249

    In 2016, we will be working on some exciting new initiatives.

    These will include preferred pricing from industry suppliers, more interviews with really smart entrepreneurs from outside of the fitness industry to help you strengthen your business, and online chat forums with experts where you can ask questions specific to your business.

    Your Active Management Membership will be full of benefits.

    More importantly, the experiences you will enjoy will be unique, special and engaging. Being part of the Active Tribe will be the best (and probably the cheapest) decision you make in your business. Join now.

    As if you need more reasons to join?

    Here is the final reason. In 2016, the membership packages will be increasing by $50. By joining before the 20th December you will do three important things:

    1. You will secure your Premium Plus Membership that guarantees you an annual renewal of only 249! No matter what the new investment it is to join, you are guaranteed the same investment for as long as you stay a member!
    2. You will beat the price rise which kicks in December 21st!
    3. You will be part of the largest and most diverse International network for fitness business owners. A network that will include CEO’s of chain clubs, independent health club owners, franchise owners, club managers, department managers, PT business owners, PT contractors, industry suppliers and individuals who want to make the fitness industry their career!

    You can trust the Active Management Team to provide you the resources to strengthen your business.

    TO BE A MEMBER & PART OF THE ACTIVE TRIBE CLICK HERE – IT'S ONLY 249

  • Small Steps Can Put Goals Within Reach

    Small Steps Can Put Goals Within Reach

    benefits of setting goals presented on blackboard with color sticky notes and white chalk (give direction, energize, provide challenge, make your hink outside the box)

    Setting work goals is really the easy part. The hard bit is ticking them off! If you want to hit your goals, try these easy steps:

    • Commit publicly: Write down your goals. Share them with your manager, peers, direct reports, friends, and family.
    • Create a plan of action: Think step-by-step actions. How do you eat the elephant? Chunk by chunk!
    • Recruit support: Colleagues, mentors, your significant other, or a professional coach can be both your cheering squad and sounding board. We all need support networks.
    • Set milestones: As time goes by, it becomes more difficult to stay motivated. You need regular signals that reinforce what you’re working toward.
  • Your Productivity #1

    Your Productivity #1

    Global productivity and sales concept

    Scientific and anecdotal research indicates that you will be more productive when you do physical activity.

    Your movement doesn’t have to be a HIIT session, it can be as simple as a walk. By increasing your blood flow and the oxygen in your blood, you will be more alert, creative and productive.

  • Recovering From Mistakes In Your Business

    Recovering From Mistakes In Your Business

    Oops!

    Every business will always have a slip up! The key when you make a mistake or an error is to move quickly with these 3 steps:

    • Fess up – if you down play your mistake publicly or worse still hide it, it could be fatal for your business. Just be candid, transparent and take responsibility for your part. Do your best not to be defensive!
    • Make the changes – your mistake is a learning experience. This gives you an opportunity to improve the way you do things, so make the most of it!
    • Get back out there – Get that mistake behind you and press on. We learn from mistakes and errors, so don’t shy away from getting out there again.