Category: Management

  • Learnings From Mandi Holden & Cheye Hill on The Fitness Business Podcast

    Learnings From Mandi Holden & Cheye Hill on The Fitness Business Podcast

    Last week I spoke with Club Managers, Mandi Holden and Cheye Hill about their role, their biggest challenges, their KPIs and advice for others in a similar role.

    During the show, you will learn about:

    • What an average day of Club Manager tasks look like
    • What are some of the major KPI’s of the role
    • Professional development for a club manager
    • Advice for a Club Manager to get better at their job

    Listen To The Podcast Now

  • Learnings From Tim Oberg on The Fitness Business Podcast

    Learnings From Tim Oberg on The Fitness Business Podcast

    Last week I spoke with Tim Oberg about why parkrun is so successful.

    During the show, you will learn about:

    • The motivation behind starting parkrun
    • How the volunteers contribute to parkrun
    • The financial model for the business
    • Advice for approaching sponsors

    Listen To The Podcast Now

  • Improving Your Vocal Technique: Tip 2

    Improving Your Vocal Technique: Tip 2

    Voice Training

    As a voice coach it’s my job to help people rediscover the vocal freedom, flexibility and fitness they were born with. I often ask my clients to observe babies and toddlers for inspiration. Look at how they use their bodies and notice the variety of sounds they make. Ask yourselves why a screaming baby can cry (and cry and cry) and never go hoarse, yet as adults we can lose our voices by quarter-time at the footy, or after a day in the classroom. These provocations lead us to Tip Two in How to Improve your Vocal Technique:

    Think about your alignment.

    The habits we develop as we grow up have a significant impact on our ability to use our bodies and therefore our voices optimally. While many habits are necessary for our survival, there are lots of things we do unconsciously that inhibit good alignment. We’ve all caught ourselves sitting hunched at the computer, or slouching on the couch, and thinking ‘I must improve my posture’. But many of us aren’t aware that the hunching, slouching, or overcorrecting we do by ‘standing up straight’ and stiffening in the shoulders, chest and neck is directly affecting the way we speak. So in short: good alignment is essential if we are to improve our vocal use. Here are a couple of things to think about:

    • A long spine allows the postural muscles to work only as much as necessary, which helps the ribs to swing more freely so you can have a fuller breath to support your voice and the intention behind what you’re saying.
    • A collapsed spine will lead to tension in the throat, which will put unwanted pressure on the vocal folds and potentially result in vocal damage. Equally, pulling the shoulders back and lifting in the sternum in order to ‘stand up straight’ can cause the same restrictions.

    To realign your spine, and to increase your awareness, practice lying down in the semi-supine position for fifteen minutes a day. Notice any subtle shifts in how your voice feels before and after these explorations.

    Happy voicing!

    About me:

    I’m an experienced voice and acting coach based in Sydney, Australia. I work with performers and non-performers alike, applying vocal techniques and principles of actor training to help people rediscover their innate vocal freedom.

    I hold a Master of Fine Arts in Voice from the National Institute of Dramatic Art (NIDA) and a Bachelor of Arts degree from the University of Melbourne. I’m also a graduate of the Atlantic Acting School’s Professional Conservatory in New York City, and have worked extensively as an actor and teacher both here in Australia and overseas.

    My experience includes residencies at some of the world’s top acting conservatoires, such as NIDA, Yale School of Drama, and Carnegie Mellon School of Drama. When I’m not coaching privately, I teach voice, text, and acting on the Bachelor of Fine Arts (Acting) and Master of Fine Arts (Voice) courses at NIDA.

  • Learnings From Andrea Hovell on The Fitness Business Podcast

    Learnings From Andrea Hovell on The Fitness Business Podcast

    Last week I spoke with Andrea Hovell about doing a 15 minute financial health check for fitness professionals.

    During the show, you will learn about:

    • The first step to doing a Financial Health Check
    • How to best use this information to benefit your business
    • 3 ways to keep your finances healthy for the long term

    Listen To The Podcast Now

  • Learnings From Julie Creffield on The Fitness Business Podcast

    Learnings From Julie Creffield on The Fitness Business Podcast

    Julie Creffield

    Last week I spoke with Julie Creffield about how to speak with non-gym members.

    During the show, you will learn about:

    • Why Julie started the Too Fat to Run blog and movement
    • How she was able to turn her blog into a 6-figure business
    • The role of customer feedback and testing in business development

    Julie also said:

    “My first eBook proved there was a market for what I was doing.” Julie Creffield

    Listen To The Podcast Now

  • Learnings From Steve Lesnard on The Fitness Business Podcast

    Learnings From Steve Lesnard on The Fitness Business Podcast

    Last week I spoke with Steve Lesnard about how to use data to shape the customer experience.

    During the show, you will learn about:

    • What type of consumer data can be collected?
    • How to script a clear customer journey.
    • 3 ways a fitness owner can enhance their customer experience using data.

    Steve also said:

    “Understanding the broader picture of your customer will allow you to provide the right services at the right time.” Steve Lesnard

    Listen To The Podcast Now

  • Learnings From Kari Saitowitz on The Fitness Business Podcast

    Learnings From Kari Saitowitz on The Fitness Business Podcast

    Last week I spoke with Kari Saitowitz about building a fitness brand.

    During the show, you will learn about:

    • The process of developing the Fhitting Room Brand
    • How and why they chose green for their logo
    • How to build a brand presence within a community

    Kari also said:

    “You must be uncompromisngly consistent, be true to your brand and what you want it to represent.” Kari Saitowitz

    Listen To The Podcast Now

  • Learnings From Andrea Vahl on The Fitness Business Podcast

    Learnings From Andrea Vahl on The Fitness Business Podcast

    Last week I spoke with Andrea Vahl about top Facebook Ad tactics for gym owners and personal trainers.

    During the show, you will learn about:

    • The latest Facebook Ad changes
    • Top Facebook Ad tactics for gym owners and personal trainers

    Listen To The Podcast Now

  • Improving Your Vocal Technique: Tip 1

    Improving Your Vocal Technique: Tip 1

    Voice Training

    Vocal fatigue is a common concern for instructors in the fitness sector. It can limit one’s ability to teach effectively, while having the potential for long-term damage to one’s health. This can lead to feelings of isolation, stress, and anxiety, which can have an adverse affect on the instructor, the client, and the industry at large. Voice training can help alleviate these concerns. As a voice coach, I’m passionate about helping teachers, coaches, trainers and instructors rediscover their innate vocal freedom. Not only does this help get them through the working week, but it also allows for personal expression to come through the voice, so classes are unique to each individual.

    Every month for the rest of 2019 we’ll unpack each of the ‘ten tips to improve your vocal technique’, which I posted here last month. So let’s jump into the most basic yet highly essential piece of advice that will enable you to use your voice more optimally and effectively:

    Keep hydrated and get plenty of rest.

    Stress, tension, and dehydration are killers for the voice. With heavy workloads, physically challenging classes, and often lots of social engagements, it’s super important to ensure you’re drinking plenty of water and getting lots of rest. To put it simply: dehydration leads to a dry throat. This inhibits your vocal folds from vibrating optimally and can cause strain. Because it takes time for the body to re-hydrate, drinking water just before class isn’t going to give you the lubrication that you need. And because no liquid ever passes over the vocal folds, no amount of drinking will help to immediately lubricate your throat (even if it feels like it does). The trick is to stay hydrated throughout the day, and if you’re feeling dry or strained before class try steaming (you can buy little green Bosisto’s inhalers from most chemists).

    Quick tip: If you’ve already started class and you’re feeling a bit dry, try gently but firmly biting the sides of your tongue, which will produce more saliva. Swallowing a few times can also help!

    Happy voicing!

    About me:

    I’m an experienced voice and acting coach based in Sydney, Australia. I work with performers and non-performers alike, applying vocal techniques and principles of actor training to help people rediscover their innate vocal freedom.

    I hold a Master of Fine Arts in Voice from the National Institute of Dramatic Art (NIDA) and a Bachelor of Arts degree from the University of Melbourne. I’m also a graduate of the Atlantic Acting School’s Professional Conservatory in New York City, and have worked extensively as an actor and teacher both here in Australia and overseas.

    My experience includes residencies at some of the world’s top acting conservatoires, such as NIDA, Yale School of Drama, and Carnegie Mellon School of Drama. When I’m not coaching privately, I teach voice, text, and acting on the Bachelor of Fine Arts (Acting) and Master of Fine Arts (Voice) courses at NIDA.

  • Learnings From Denise Lee Yohn on The Fitness Business Podcast

    Learnings From Denise Lee Yohn on The Fitness Business Podcast

    Last week I spoke with Denise Lee Yohn about how to create a culture led brand.

    During the show, you will learn about:

    • The definition of brand identity and brand purpose and the benefits of identifying these for your employees and customers.
    • The importance of having a ‘Brand-Led Culture’ and where you can  start with creating this in your own business
    • The danger of having a culture and brand that don’t align and she shares a great example of this from a brand I’m sure you will recognise.
    • How to ensure our employee experiences operate on the same values we have for our members
    • 3 actions you can do immediately to start creating a Brand-Led Culture for your business.

    Listen To The Podcast Now