I
may not own a gym any longer – so I’m not in the trenches of one fitness
business model.
Rather,
I spend my time studying ALL fitness business models, which I believe adds
greater value to my Industry Leaders Roundtable members, coaching clients and
members of the Active management community.
In
2018, I trained as a prospect or a member in 65 facilities across 23 cities.
I’m very confident I have a greater understanding of the frictions points, the
service standards, the communication channels and what can be done differently.
Additional to looking at various fitness business models, I look at all types of businesses to see what they are doing well that could be transferred into our amazing industry.
One
historic challenge for our industry is being too myopic. What I mean is that we keep looking within
our industry to get better. This just
means we rip off and duplicate rather than truly innovate.
My
goal with the clients I work with is to innovate. I want them to think about challenges and
opportunities differently. Then most of
all I want them to action, I want them to do differently!
Absolutely,
we can learn from the best so keeping an eye on the best in our industry is
essential. We need to see and understand
what they are doing that makes them the best.
We also need to keep trying to differentiate your business from your
competitors, so we must also continue to look at the best strategic principles
from outside the industry.
In
2019, you can work with me in several ways:
Join the Industry Leaders Roundtable. In a non-competitive environment a consistent group of owners discuss, learn and challenge each other. I have a Roundtable for independent gym owners in Australia, one in New Zealand for fitness business owners, and a NSW personal trainers roundtable. You can find out more here or email me and we can chat about the best option for you.
We can grab a coffee. You can bring up to 3 business challenges you’d like to discuss and we’ll work through strategies or operations. You can bring your team and we can talk about one or two issues to have them motivated and inspired to drive the business. See when I’m in your area by clicking here.
Join The Active Management Community For FREE. We have an amazing closed Facebook Group for fitness business owners, managers, leaders and entrepreneurs where I share resources and opportunities! Its free and its easy. Click here to join.
Voice training can be as liberating and energising as any other kind of physical exercise. But just like a physical work–out, poor vocal technique can lead to strain, fatigueand injury. To ensure you’re using your voice optimally, try these tips:
Keep hydrated and get plenty of rest.Stress, tension, and dehydration are killers for the voice. If you’re feeling strained or dry in your throat, steaming is a great way to lubricate the vocal folds before and after class (you can buy little green Bosisto’s inhalers from most chemists).
Think about your alignment. A long spine allows the postural muscles to work only as much as necessary, which supports healthy vocal functioning.
Free your breath to fuel your voice.Learning to release the musculature around the ribs (front, side & back) and abs on the inhale, and a gentle but firm engagement of the pelvic floor and transverse abdominus on the exhale, allows for a freer, more supported voice!
Avoid getting caught in your throat. This can lead to tension and fatigue. Instead, place the sound forwardonto your hard palate, teeth, and lips. Experiment! Begin with a gentle hum, thenround your lips and make an elongated ‘oooo’ sound, imagining the sound travelling through an open channel from your belly to your lips. This simple visualisation can do wonders for relieving tension in the throat.
Think resonancefor a richer, fuller sound. We hear the word projection a lot, but the voice lives within the body, so stop trying to push it out!Encourage more space and allow the bones of your face to resonate, and you’ll never have to ‘project’ again. Experiment! Try some big yawns to open the throat and oral cavities (more space = a richer, fuller sound). Then gently place your hands on your face and hum into them, playing with different pitches. Can you feel vibrations in your hands? That’s your bones resonating! If you fill the studio of your head with tone and vibration, you’ll fill yourfitness studio with sound!
Articulate.Move the muscles of your face like you’re trying to stop mosquitos from landing on it (including your tongue), keep breathing, blow through your lips like a horse a few times, then explore some tongue twisters, always practising with ease and awareness.
Speak, don’t yell! If you’re resonating and articulating, we’ll hear you! If you’re working with a microphone, simply allow it to be an extension of you.
Plan ahead.As you plan your classes, think abouthow you’re going to use your voice to achieve your intentions. Are you going to yell, or will you instead use tone and pitch variation to help motivate your clients?Can you avoid ‘pitching up’ by opening up more space for deeper resonant tones?
Warm up! Just five minutes of muscle release, breath awareness, placing the sound forward, mosquitos on face, and tongue twisters with ease can save your voice.
Have a session with Rob to go deeper into learning how to use your voice more efficiently and effectively.
About me:
I’m an experienced voice and acting coach based in Sydney, Australia. I work with performers and non-performers alike, applying vocal techniques and principles of actor training to help people rediscover their innate vocal freedom.
I hold a Master of Fine Arts in Voice from the National Institute of Dramatic Art (NIDA) and a Bachelor of Arts degree from the University of Melbourne. I’m also a graduate of the Atlantic Acting School’s Professional Conservatory in New York City, and have worked extensively as an actor and teacher both here in Australia and overseas.
My experience includes residencies at some of the world’s top acting conservatoires, such as NIDA, Yale School of Drama, and Carnegie Mellon School of Drama. When I’m not coaching privately, I teach voice, text, and acting on the Bachelor of Fine Arts (Acting) and Master of Fine Arts (Voice) courses at NIDA.