Marketing
The Secret to Getting Referrals
I appreciate there are two schools of thought when it comes to asking for referrals. I also know every salesperson is told to ‘ask for referrals’ or ‘don’t forget to ask for referrals’ or ‘as soon as you make the sale, ask for a referral’.
Read MoreTraits of a Guerrilla Marketer
We got such great feedback from last month’s Top 10 by Jay Conrad Levinson, that we went searching for more! You’ve got to have ten character traits to be a true guerrilla marketer: Patient – allow your marketing to take hold and soar. It doesn’t happen overnight, but it does happen. Imagination – use technology…
Read MoreWhy Write Letters
I am hopeless at writing letters, but on reading these reasons why we should send letters, maybe I will start again …
Read MoreTop 6.5 Referral Strategies
Following on from last month’s article from Jeffrey Gittomer on referrals, here is what he says are the top 6.5 ways to get referrals: Deliver memorable service. It’s simple. Be friendly and helpful, and give positive responses. Be available. Make it easy to do business with you and anyone else in your company all the…
Read MoreMarketing is ALL About ‘You’s’
In your marketing piece, or even on your website, count the number of you’s and your’s. You should have at least twice as many you’s and your’s as I’s and mine’s and your company’s name. A ratio of four to one should be your target. When your customers and clients read your marketing, they love…
Read MoreTen Email Tips
Don’t over mail your list, but don’t undermail either. Create both text and html versions. Include a URL two or three times in your email letter. Remember that shorter is better. Test several subject lines before mailing, knowing that lines that are vague or intriguing work best. Send your email mid-week. Know that personalised email…
Read MoreScanning is How We View Ads Now
In the time poor world we now live in, people don’t read ads … they scan them. So it’s important you nail these four components: 1. VISIBILITY: The unconscious eye is attracted to ads by these four factors: ad shape (rectangular ads which are taller than they are wide are best for guerrillas), colour, graphics,…
Read MoreDo You Want More Web Traffic?
Don’t we all! Here is a list of ways to help generate more traffic: Create awesome content to justify going (and returning to your site) – this means keeping your site up to date! Search engine optimisation – not sure what this is or means, we need to chat! Publicity – regularly do press releases…
Read MoreEmail Marketing: Sniff Ya List!
I am receiving more and more email marketing and quite frankly, I have no idea how people get my email address. And to be honest, if they were educating me, I would have no issue but when they are just trying to flog me products, I get really upset. One of the emails I got…
Read MoreMarketing Message from 1885
At a recent Industry Leaders Round Tables meeting, I had a club owner tell me his traditional marketing was no longer working. He told me that he would advertise in the local paper for 3 or 4 weeks and then take a break. This discussion reminded me of a list that Jay Conrad Levinson had…
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