7 Design Mistakes That Make Readers Trash Your Emails – Part 1

It’s heartbreaking to think that people are making snap judgments about whether or not to read your emails based on a quick glance. But they are. You are, too! Here’s how we all sort through our inboxes: We choose an email message We give it a two-second glance We decide if it’s worth our time…

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The Secret to Getting Referrals

The Secret to Getting Referrals

I appreciate there are two schools of thought when it comes to asking for referrals. I also know every salesperson is told to ‘ask for referrals’ or ‘don’t forget to ask for referrals’ or ‘as soon as you make the sale, ask for a referral’.

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Traits of a Guerrilla Marketer

We got such great feedback from last month’s Top 10 by Jay Conrad Levinson, that we went searching for more! You’ve got to have ten character traits to be a true guerrilla marketer: Patient – allow your marketing to take hold and soar. It doesn’t happen overnight, but it does happen. Imagination – use technology…

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