Marketing
7 Design Mistakes That Make Readers Trash Your Emails – Part 5
Number 5 of the seven common design mistakes that get emails trashed today:
Read More7 Design Mistakes That Make Readers Trash Your Emails – Part 4
Number 4 of the seven common design mistakes that get emails trashed today:
Read More7 Design Mistakes That Make Readers Trash Your Emails – Part 3
Number 3 of the seven common design mistakes that get emails trashed today: Colour catastrophes
Read More7 Design Mistakes That Make Readers Trash Your Emails – Part 2
Here’s how we all sort through our inboxes: We choose an email message We give it a two-second glance We decide if it’s worth our time If it is, we keep it and read it If it’s not, we hit the delete key, and send the email to the trash How can you keep your…
Read More7 Design Mistakes That Make Readers Trash Your Emails – Part 1
It’s heartbreaking to think that people are making snap judgments about whether or not to read your emails based on a quick glance. But they are. You are, too! Here’s how we all sort through our inboxes: We choose an email message We give it a two-second glance We decide if it’s worth our time…
Read MoreThe Secret to Getting Referrals
I appreciate there are two schools of thought when it comes to asking for referrals. I also know every salesperson is told to ‘ask for referrals’ or ‘don’t forget to ask for referrals’ or ‘as soon as you make the sale, ask for a referral’.
Read MoreTraits of a Guerrilla Marketer
We got such great feedback from last month’s Top 10 by Jay Conrad Levinson, that we went searching for more! You’ve got to have ten character traits to be a true guerrilla marketer: Patient – allow your marketing to take hold and soar. It doesn’t happen overnight, but it does happen. Imagination – use technology…
Read MoreWhy Write Letters
I am hopeless at writing letters, but on reading these reasons why we should send letters, maybe I will start again …
Read MoreTop 6.5 Referral Strategies
Following on from last month’s article from Jeffrey Gittomer on referrals, here is what he says are the top 6.5 ways to get referrals: Deliver memorable service. It’s simple. Be friendly and helpful, and give positive responses. Be available. Make it easy to do business with you and anyone else in your company all the…
Read MoreMarketing is ALL About ‘You’s’
In your marketing piece, or even on your website, count the number of you’s and your’s. You should have at least twice as many you’s and your’s as I’s and mine’s and your company’s name. A ratio of four to one should be your target. When your customers and clients read your marketing, they love…
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