Marketing

I am hopeless at writing letters, but on reading these reasons why we should send letters, maybe I will start again …

In your marketing piece, or even on your website, count the number of you’s and your’s. You should have at least twice as many you’s and your’s as I’s and mine’s and your company’s name. A ratio of four to one should be your target. When your customers and clients read your marketing, they love…

Don’t over mail your list, but don’t undermail either. Create both text and html versions. Include a URL two or three times in your email letter. Remember that shorter is better. Test several subject lines before mailing, knowing that lines that are vague or intriguing work best. Send your email mid-week. Know that personalised email…

In the time poor world we now live in, people don’t read ads … they scan them. So it’s important you nail these four components: 1. VISIBILITY: The unconscious eye is attracted to ads by these four factors: ad shape (rectangular ads which are taller than they are wide are best for guerrillas), colour, graphics,…

I am receiving more and more email marketing and quite frankly, I have no idea how people get my email address. And to be honest, if they were educating me, I would have no issue but when they are just trying to flog me products, I get really upset. One of the emails I got…

At a recent Industry Leaders Round Tables meeting, I had a club owner tell me his traditional marketing was no longer working. He told me that he would advertise in the local paper for 3 or 4 weeks and then take a break. This discussion reminded me of a list that Jay Conrad Levinson had…