Marketing
15, 21, 28, 30, 42 Day Trials
Probably one of the best marketing strategies to generate more personal training clients is to get people involved in trials. Whether you charge for them or not, here is what any trial must include:
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Read MorePersonal Training Referrals
We know that our personal training clients have friends. If the law of averages applies, these friends are just like your current personal training clients. We know that we should be getting a minimum of 60 – 70% of our new clientele through referrals. If that’s the case, then what is the offer that will motivate your clients to refer more clients to you?
Read MoreFitness Business Marketing Must Trigger Emotions
The old brain is ONLY triggered by emotion. Emotions create electrochemical responses in our brains. These reactions directly impact the way process & remember information.
Read MoreGym Marketing Relies On Visuals For Impact
The old brain is visual. This maybe because the optic never is physically connected to the old brain & this nerve is 40 times faster than the auditory nerve – from the ear to the brain.
Read MoreHow Do I Know If My Avatar Is An Accurate Description?
The answer to this question, is very simple: people that match that description will start joining or buying from you.
Read MoreSeptember’s Dead Set Bargain
Building Your Website’s ‘About Us’ Page To Convert Sales
Read MoreIn Your Fitness Business Marketing, Anchor Powerful Starts And Ends
If the old brain can anchor a situation with a strong point at the start and the end, it will not seek to use energy to contain information in the middle.
Read More“I Want To Build An Avatar. Where Do I Start?”
The two most common questions I receive are: 1) Where do I start when building an avatar and 2) If I target that customer, what about everyone else?
Read MoreTo Attract Prospects To Your Gym Or Personal Training Drop The Jargon
The old brain is not qualified to process written language or the use of words, especially complicated ones and jargon.
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