Marketing
The Lifeblood Of Your PT Business
Something that all clubs need to consider is, what is the best way to manage our non-clients to make sure they stay motivated, see results, and have an opportunity to opt into a personal training program?
Read MoreContrast Marketing Is Critical For Your Fitness Business
The old brain is sensitive to clear contrast.
Read MoreSelf-Centred Marketing To The Old Brain For Your Fitness Business
The old brain is responsive to anything pertaining to self. Think the old brain is the centre of “ME” with no patience or empathy for anything that does not immediately concern its own wellbeing and survival.
Read MoreTo Market Your Fitness Business, Talk To the Old Brain
Having the best service or equipment, does not mean people will buy from you. Let me explain why . . .
Read MoreWhat Is The Difference Between An Avatar & A Buyer Persona?
The answer to this simple . . . NOTHING! They are just names but they mean the same.
Read MoreIf You Market To Everyone, No One Will Respond
I know this is a sweeping statement, so put yourself in the shoes of a consumer. If the message is not clearly speaking to them, they don’t hear the message. If you want to speak to them, then know them!
Read MoreFrom Our NPE Friends: 3 Reasons a Great Client Experience isn’t an Automatic Renewal
Deliver a great client experience, and the renewals will take care of themselves. That’s the gut reaction of most fitness business owners.
Read MoreFrom Our NPE Friends: Sales Numbers Tanking? Follow These 6 Steps To Get Out Of The Red
You’re looking at your sales numbers for the month, and they’re nowhere near what you’d projected. Not even close.
Read MoreMay’s Dead Set Bargain
Get your name, services and products in front of potential prospects without spending a fortune – what a great idea!
Read MoreFrom Our NPE Friends: Advertising Strategies for Fitness Business Owners
If you’re not currently advertising to bring new clients in the door… let me tell you why you should be.
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