Marketing
In Your Fitness Business Marketing, Anchor Powerful Starts And Ends
If the old brain can anchor a situation with a strong point at the start and the end, it will not seek to use energy to contain information in the middle.
Read More“I Want To Build An Avatar. Where Do I Start?”
The two most common questions I receive are: 1) Where do I start when building an avatar and 2) If I target that customer, what about everyone else?
Read MoreTo Attract Prospects To Your Gym Or Personal Training Drop The Jargon
The old brain is not qualified to process written language or the use of words, especially complicated ones and jargon.
Read MoreThe Lifeblood Of Your PT Business
Something that all clubs need to consider is, what is the best way to manage our non-clients to make sure they stay motivated, see results, and have an opportunity to opt into a personal training program?
Read MoreContrast Marketing Is Critical For Your Fitness Business
The old brain is sensitive to clear contrast.
Read MoreSelf-Centred Marketing To The Old Brain For Your Fitness Business
The old brain is responsive to anything pertaining to self. Think the old brain is the centre of “ME” with no patience or empathy for anything that does not immediately concern its own wellbeing and survival.
Read MoreTo Market Your Fitness Business, Talk To the Old Brain
Having the best service or equipment, does not mean people will buy from you. Let me explain why . . .
Read MoreWhat Is The Difference Between An Avatar & A Buyer Persona?
The answer to this simple . . . NOTHING! They are just names but they mean the same.
Read MoreIf You Market To Everyone, No One Will Respond
I know this is a sweeping statement, so put yourself in the shoes of a consumer. If the message is not clearly speaking to them, they don’t hear the message. If you want to speak to them, then know them!
Read MoreFrom Our NPE Friends: 3 Reasons a Great Client Experience isn’t an Automatic Renewal
Deliver a great client experience, and the renewals will take care of themselves. That’s the gut reaction of most fitness business owners.
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