Membership Sales
Increasing membership revenue from inquiry to renewal
When it comes to increasing revenue at your fitness club, there are three key areas to look at: sales, retention, and non-dues revenue. The steps to improve these are easy to list – but often much harder to execute.
Read MoreHow to answer the dreaded, “Initiation fee” question
If our membership staff doesn’t know how to answer the initiation fee question immediately when asked, generally their mannerisms, tone, body language, etc.. will betray them and tend towards hesitancy. This in turn starts to feel like they’re just making up excuses. Which sounds even more like a slimy-sales pitch.
Read MoreAuthenticity: Today’s Competitive Advantage in Fitness Sales
Striving to achieve both improved health outcomes for your members AND executing on a winning sales program and process are NOT mutually exclusive concepts!
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