Membership Sales
Selling memberships in 2026? Read this.
If you or anyone on your team sells gym memberships, FitnessBiz Melbourne on Wednesday 28 January is designed to sharpen the skills that matter most heading into peak selling season.
Read MoreWhat a Sharp Haircut Taught Me About Customer Loyalty
This week I tried a brand new barber. Cut-throat razor on the edges. Clippers for the stray hairs (why do they multiply as we age?). Hair dryer, product, the works.
Read MoreSecrets of the Roundtable – Gaining, Training and Retaining a High Performance Fitness Team
In this session, Dan shares insights on personal training trends, emphasizing the importance of effective onboarding, retention strategies, and sales techniques.
Read MoreSell Without Sounding Salesy
When you genuinely believe your membership or PT can change someone’s life, you’re not “closing a deal”, you are opening a life change for the person in front of you.
Read MoreFitnessBiz Melbourne | Converting More Prospects
FitnessBiz is coming to Melbourne in 2026! If your business wants to convert more prospects into memberships, packages or programs, this 3-hour workshop is exactly what your team needs.
Read MoreWhy 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)
I was joined by Brittany Wojtas, founder of Kovly Studio, a brand and marketing agency specialising in wellness businesses. Brittany’s team recently completed a global study analysing dozens of fitness brands to uncover one key question: What separates the winners from the strugglers? The answer? 60% of fitness brands are stuck in what she calls “the vulnerable middle.”
Read MoreWhy Your People Matter More Than Your AI Strategy
AI is everywhere! It was a topic of conversation at FILEX this year. But here’s the stat that stopped me: only 35% of CEOs believe their teams are ready for AI, according to Inc. Magazine.
Read MoreThe 4 Most Expensive Words in Your Gym
Can you honestly say no staff member has ever said, “That’s not my job”?
Read MoreFitnessBiz Newcastle | Converting More Prospects
If your business wants to convert more prospects into memberships, packages or programs, this 3-hour workshop is exactly what your team needs.
Read MoreThe $0 Retention Strategy: Smile, Name, Repeat
I’ve been reminded of something so simple, yet so powerful: soft skills build retention.
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