Why Publicity Beats Advertising for the Fitness Entrepreneur

Public relations and publicity are all about managing a brand’s reputation and creating a buzz or hype around it. Similarly to marketing and advertising, publicity is focused on getting visibility but comes with the added element of a third party endorsement.

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2016 Fitness Australia Board Nominee: Mel Tempest

Mel Tempest

So here I find myself up for nomination for the board of directors for Fitness Australia. Why? It’s a pretty simple answer times are changing we are no longer the industry of a decade behind us; actually we aren’t even the industry of five years ago. Scary futures in front of us if we don’t get it right.

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