Industry News
ChatGPT Will Be The End of Personal Trainers Who Are Awesome Programmers
Right before our eyes we are seeing a metamorphosis of personal trainers. For all the trainers who have a marketing message that they can program to help clients lose 5kg, run a marathon or even just touch their toes you will be out of business in less than a year!
Read MoreWhat Is Happening With Group Fitness?
Jenn Kuehn talks to us about the top trends and benchmarks in group fitness.
Read MoreBlue Fitness Part 3 | Naming A Successful Company in the Fitness Industry
Where did the name Blue Fitness come from?
Read MoreAusFitness Industry Returns, 28-29 April, ICC Sydney
The wait is almost over for fitness professionals as Sydney is set to host AusFitness Industry 2023 at the ICC Sydney from April 28.
Read MoreFitness Trends & Opportunities for an Industry Reimagined
Anthony shared some interesting stats about the wellness industry. Anthony believes the industry is looking healthy, although it depends on sector and modality. He also believes the future of the industry will be focused on a holistic approach to wellness, health, and fitness.
Read MoreThe Value Proposition For Being A Warrior
Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place. WARRIOR could be the ‘edgy’ programming to help your health club reinvent itself, all while being license free.
Read MoreREX Roundtables, Fitness Businesses & ChatGPT
As I finish the first round of REX Roundtables for 2023 (4 in Australia and 3 in the US) the biggest takeaway by far has been the capabilities of ChatGPT.
Read MoreThe Power Of Scarcity In Marketing
Scarcity is a powerful influence factor, and it can be used in marketing to drive sales and create excitement. Scarcity is not just about emails saying sell out fast or buy now.
Read MoreMystery Shop Reveal: Saturday Vs Weekday
A staggering 95% of Mystery Shop Call Evaluations that were carried out on a Saturday had disappointing results for our clients.
Read MoreThe Gateway To Persuasive Sales Conversations
Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations.
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