Podcasts
Rapid Growth for ISSA
ISSA has seen rapid growth in recent months, launching new certifications and acquiring new ventures.
Read MoreWhat Is Happening With Group Fitness?
Jenn Kuehn talks to us about the top trends and benchmarks in group fitness.
Read MoreFitness Trends & Opportunities for an Industry Reimagined
Anthony shared some interesting stats about the wellness industry. Anthony believes the industry is looking healthy, although it depends on sector and modality. He also believes the future of the industry will be focused on a holistic approach to wellness, health, and fitness.
Read MoreThe Value Proposition For Being A Warrior
Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place. WARRIOR could be the ‘edgy’ programming to help your health club reinvent itself, all while being license free.
Read MoreThe Power Of Scarcity In Marketing
Scarcity is a powerful influence factor, and it can be used in marketing to drive sales and create excitement. Scarcity is not just about emails saying sell out fast or buy now.
Read MoreThe Gateway To Persuasive Sales Conversations
Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations.
Read MoreMyzone Continues To Increase Member Engagement & Retention In 2023
Myzone is an app that helps people track their wellness and fitness goals. It uses a simple zone-like format to communicate users’ progress, with the World Health Organization’s standards for heart rate and points used as a basis.
Read MoreMaster The Chemistry Of Change
Cassandra Worthy is the founder of Change Enthusiasm Global, which helps businesses work through change. She is also the keynote speaker at the upcoming IHRSA 2023 conference in San Diego.
Read MoreHow To Build A Brand With Personality
Debbie is a brand strategist by profession and graphic designer by trade, who celebrated 20 years in business in 2022. She is the author of ‘Brand Magic – How to build a brand with personality’ and is an active entrepreneur.
Read MoreFinding & Selecting The Right People To Join Your Team
Jamie Van Cuyk is a small business hiring consultant who helps women business owners and leaders expand their
unique businesses by teaching them to master the hiring process. Jamie is also the owner and lead strategist of Growing Your Team.