Social Media

Blogging has been around for over 10 years and is seen as an essential ingredient in the media mix. Most businesses now have a blog and it is where journalists look for stories – not to mention where they also post their views on the news. ‘Businesses are increasingly using the blogosphere to further a…

I read a great article from Jeffrey Gittomer where he described several ways to avoid rejection and the horrific ‘No’ answer when asking for a sale. In no particular order, here are the examples and pitfalls of the actions you take or omit to avoid ‘No’: Trying to please everyone, without following the fundamental rules…

This month, e-Marketer shared some very interesting information: ‘Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media.’ Buddy Media found that 60% of posts were published between 10 am and 4 pm.…

It may have been in the April 2011 ‘S-Net: The Impact of Social Media’ study by ROI Research that it was found that 60% of US social network users were at least somewhat likely to take action when a friend posted something about a product, service, company or brand on a social media site –…

Social media branding must be focused on people. ‘Humanising’ your brand is the golden rule of social media, because humans connect with humans, not logos. Traditional marketing has always approached branding as a way to control the message. It’s crucial for a brand to provide access to its personalities in some capacity because logos have…

Optimising your video is not just important for the searches being done on Google, Yahoo and YouTube. You will also find search results when the video you’ve watched ends, so it’s not just the search engines that will help get your video noticed. With videos being used so much more than ever, here are a…

I read a great blog post last month sharing insights into Facebook and Aussie brands! Carly made these great points for any size business to consider: What practices produced the best engagement results? Posting 2–4 times per week Posts involving a question, product/company information or competitions or those designed for pure engagement (e.g. ‘Have a…

At Filex, I did a session on social media explaining why your tweets and Facebook updates need to be messages aligned with your brand. So I searched online and found this great list of things you can tweet and Facebook update: New announcements from your brand Teaser previews of offerings you are working on Related…