Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)

I was joined by Brittany Wojtas, founder of Kovly Studio, a brand and marketing agency specialising in wellness businesses. Brittany’s team recently completed a global study analysing dozens of fitness brands to uncover one key question:  What separates the winners from the strugglers? The answer? 60% of fitness brands are stuck in what she calls “the vulnerable middle.”

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Recruiting Superstars In Your Business

How much time, energy, and money does your business spend on marketing and acquiring new customers? Most businesses allocate a significant portion of their revenue to these efforts, but what about the cost of acquiring great talent?

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Replay: Gamify Your Club or Studio & Keep Members Longer!

In 2025, member retention is more critical than ever. This powerful online event will show you how to transform your fitness club or studio by integrating gamification strategies that boost engagement, drive consistency, and significantly reduce cancellations.

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