Corporate Blogging Goes Mainstream
Blogging has been around for over 10 years and is seen as an essential ingredient in the media mix. Most businesses now have a blog and it is where journalists look for stories – not to mention where they also post their views on the news.
‘Businesses are increasingly using the blogosphere to further a variety of corporate functions, such as communications, lead generation, customer service and brand marketing,’ said Paul Verna, e-Marketer senior analyst and author of the new report: Corporate Blogging: Media and Marketing Firms Drive Growth.
While blogging still tends not to rate such high usage as newer forms of social media, like Facebook and Twitter, it still has many strengths, including:
- thought leadership
- positioning as an expert
- full control over branding
- integration with website
- no limit on post length
- the existence of a full, easily searchable, single place for information, and
- assistance in search engine optimisation.
But what is amazing is it’s where journalists go for finding information on stories, if not creating stories.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.