Creating Headlines That Pop!
If you have ever heard Justin speak on marketing, you will know what he thinks about your headline in any marketing piece. It is of the UTMOST importance! Last month, we found 
these great ideas by Susan Harrow, media coach.
1. The How To …
‘How to Get on Oprah in 10 Easy Steps’
When people want to learn about something they turn to ‘How-to’ information as their quickest source. Using numbers is one way to let your audience know that what follows will be easy to digest.
2. The Command …
‘Become an Internet Millionaire!’
Though this is a frequent cry, it still has an immediate effect. Why? Commands assure you that there is a way to get what you want from the advice that follows. They touch the ‘I want that!’ place inside you. They tell the reader that it’s possible to achieve the benefit you’re ‘advertising’.
3. The Shocking Statement …
‘Wives Who Don’t Want Sex’
Bring up the unlikely, the counterintuitive. Provocative statements get our attention like an electrical shock. They make you sit up and say, ‘Really?’
4. The Question …
‘Do you really know your mate?’
People often unconsciously answer the question you pose in their minds. Your body copy will piggyback with an answer that includes statistics.
5. The NEW News Item …
‘Find out about the only drug that cures unhappiness’
The latest newsflash needs to introduce something truly new in order to be valid. To be newsworthy, ‘new news’ promises excitement, informs, or states something helpful that will benefit a lot of people. Words like, ‘only, new, introducing, powerful, and first’, are a few words that insist on attention. If you say you’re first, it needs to be true.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.