Do You Want More Web Traffic?
Don’t we all! Here is a list of ways to help generate more traffic:
- Create awesome content to justify going (and returning to your site) – this means keeping your site up to date!
- Search engine optimisation – not sure what this is or means, we need to chat!
- Publicity – regularly do press releases and get into the media.
- Get local people and industry leaders to sing your praise.
- Run contests – either online or have them print an entry that they need to bring into the club.
- Get links from other high traffic sites by writing for them or being interviewed.
- Use Pay Per Click on Google – not sure how to do this, call me as I have the perfect solution.
- Engage in industry forums – Fitness Australia or Australian Fitness Network.
- Sponsor events and use your website as the call to action.
- Promote your website in every offline strategy.
Once you have people going to your site, you need to collect their data and begin marketing to them. They may not be ready to join today, so collect their information and keep in contact with them.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.