Fitness Club Marketing – Fitness Club Marketing Ideas
Fitness Club Marketing – Fitness Club Marketing Ideas
At a recent Industry Leaders Roundtable Meeting, I had a club owner tell me their traditional marketing was no-longer working. He told me that he would advertise in the local paper for 3 or 4 weeks and then take a break.
This discussion reminded me of a list that Jay Conrad Levinson had shared courtesy of Thomas Smith in 1885. Thomas Smith suggest that someone needs to see your marketing message 20 times before they will act.
I know “WOW”! Twenty times!
From my experience, the people who get bored with traditional marketing are the owners and marketing directors. They want to keep changing their marketing message to keep their job or try for the magic “Boom!”
Keep your message consistent and you will reap the reward.
Great video for gyms and fitness centres on marketing ideas and tips.
Keep your marketing consistent in order to remind potential clients of your brand and your promise.
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Fitness Marketing Tips Old Brain – Part 1
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.