Fitness Company Goes Skinny
If we assume everyone who wants to join a gym wants to get skinny then these subtle ads may just work.
I just worry that people have to think too much to get the concept. Do you agree?
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.