Fitness Marketing Tip Old Brain – Part 2
Fitness Marketing Tips Old Brain – Part 2
Thanks for joining us and hearing about one of the 6 stimuli of the old brain or the part of the brain that will make the decision to buy from you.
The old brain is responsive to anything pertaining to self. Think the old brain is the centre of “ME” with no patience or empathy for anything that does not immediately concern its own wellbeing and survival.
For example if you see someone injured in front of you, your new & middle brains would help you feel empathy but your old brain is wouldn’t care, it would be too busy being relieved it was not you injured or hurt.
Your sales message and marketing messages must be 100% focused on the prospect. Your prospects want to hear what you can do for them before they will pay any attention to you.
Check out other videos here about stimulating the old brain.
Great video for gyms and fitness centres on marketing ideas and tips.
The old brain is the decision making part of the brain. If you want customers to buy from you, speak to this part of the brain in your marketing.
This is one video in the series where we share with you how you can market your fitness business directly to the old brain and why it is so important if you want the best fitness marketing results.
Use these fitness marketing tips for marketing to the old brain to grow your fitness business.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.