Fitness Marketing Tip Old Brain – Part 5
Fitness Marketing Tips Old Brain – Part 5
Thanks for joining us and hearing about one of the 6 stimuli of the old brain or the part of the brain that will make the decision to buy from you.
The brain likes to conserve energy, so drops off information.
If the old brain can anchor a situation with a strong point at the start and the end, it will not seek to use energy to contain information in the middle as it may not be necessary or vital to what the situation requires.
Your message in the sales process must therefore have powerful starts and finishes, as the prospect will forget the in-between. And in marketing that means a strong headline and call to action at the end.
The level of anticipation may also impact our level of attention. When we have accelerated anticipation levels, we produce more dopamine in an area of the brain called the ‘reward centre’ – located in the old brain!
The extra levels of dopamine raise our attention & improve our ability to retain & recall specific details.
Check out other videos here about stimulating the old brain.
Great video for gyms and fitness centres on marketing ideas and tips.
Your brain is very smart and loves conserving energy. So to help your prospects brain anchor a great experience with you ensure you have a powerful start and powerful finish.
See if you can raise the anticipation levels to squirt your brain with dopamine!
Check out our complete series of marketing tips to the old brain to grow your fitness business.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.