Fitness Marketing Tips Marketing To Women
Fitness Marketing Tips Marketing To Women
When marketing to a woman here is a five point checklist.
- Show her that your product will lessening the impact of life management’s hurdles
- She other women engaged OR a single open and caring women making eye contact as your visual image.
- You can speak to the left and right hand side of the brain: emotion & logic
- Give her big picture reasons to get started with you
- Let her know why your product makes sense to her family & herself
You may like to check out our marketing blog on www.Activemgmt.com.au for loads more tips on marketing, regardless of your product.
Great video for gyms and fitness centres on marketing ideas and tips.
The marketing to women is very different to marketing to men, which means you need different marketing pieces. This is not a sexist comment at all, it is a statement of fact and this video explains how you can market to women.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.