Getting Videos Found on Google
Optimising your video is not just important for the searches being done on Google, Yahoo and YouTube. You will also find search results when the video you’ve watched ends, so it’s not just the search engines that will help get your video noticed.
With videos being used so much more than ever, here are a few tips to help you:
Title
- 120 characters
- Think of your title as a headline
- If you include brand name in title, it should go last
Description
- 5,000 characters
- Be as detailed as possible (short of entire transcript). The fact that you can put in 5000 words is very much underrated. You can put in almost an entire article to get found. Use it!
- Include URLs (with http://) to playlist or website
Tags
- 120 characters
- Be as detailed as possible
- Include: brand, city, topics
Source: State of Search http://bit.ly/p1Ns1K
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.