Gold’s Gym Getting Used To A Skinnier Girlfriend
Just like last week’s Bridal camp marketing piece (click here if you missed it) this is subtle. Nevertheless very clever.
See it?
My issue is it may take you two or three glances to get the image and what it means. Unfortunately, when advertising we don’t have that much time. And without a strong headline, I am not sure this advertising would work.
Are we right or wrong?
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.