Gym Marketing Advertising – Getting Ads Right In Your Gym Marketing
Gym Marketing Advertising – Getting Ads Right In Your Gym Marketing
In the time poor world we now live in, people don’t read ads . . . they scan them.
It important you nail these 3 components:
- VISIBILITY: The unconscious eye is attracted to ads by these four factors: ad shape (rectangular ads which are taller than they are wide are best for guerrillas), colour, graphics and of course: headlines
- THEME: You have but three seconds to impart your message, so use subheads, underlining, boldface, or something to emphasize the essential words along the scan motion from top left to bottom right.
- STATS: Now, convert attention into a buying decision with you logo, unique selling proposition, business name and any other statistics a reader may need to be transformed into a customer.
If you create your ad contrary to scan motion, the reading of your ad will require additional time and energy, increasing the likelihood of the ad being ignored
Get your ads right in your gym marketing and advertising and you will start attracting more members to your gym.
Great video for gyms and fitness centres on marketing ideas and tips.
How you design your printed ads and marketing in general will determine the success and failure. So get it right!
You may also like:
Fitness Marketing Tips Old Brain – Part 1
Gym Marketing – Customer Service As Part Of Your Gym Marketing
Fitness Marketing Tips Marketing Checklist
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.