Gym Marketing – Why People Don’t Join Gyms

Gym Marketing – Why People Don’t Join Gyms

Thanks to studies completed by IHRSA we know people are not interested in joining gyms owing to:

  • Physique anxiety
  • Feel isolated and like a klutz
  • And the hard sell

If you know these fears, then your marketing must address these fears.

You must also be very clear in the needs for your core customer. You may have several core customers, which means you will have several marketing pieces.

Your marketing and your product must show the solution to these fears and meet the needs if you want people to respond to your marketing..

 

Great video for gyms and fitness centres on marketing ideas and tips.

This information is critical to designing the best marketing piece.

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