Gym Marketing – Why People Don’t Join Gyms
Gym Marketing – Why People Don’t Join Gyms
Thanks to studies completed by IHRSA we know people are not interested in joining gyms owing to:
- Physique anxiety
- Feel isolated and like a klutz
- And the hard sell
If you know these fears, then your marketing must address these fears.
You must also be very clear in the needs for your core customer. You may have several core customers, which means you will have several marketing pieces.
Your marketing and your product must show the solution to these fears and meet the needs if you want people to respond to your marketing..
Great video for gyms and fitness centres on marketing ideas and tips.
This information is critical to designing the best marketing piece.
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Fitness Marketing Tips Old Brain – Part 1
Gym Marketing – Customer Service As Part Of Your Gym Marketing
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.