Gym Membership Retention – Importance of Gym Staff Retention
Gym Membership Retention – Importance of Gym Staff Retention
When looking at improving Gym Membership Retention research has shown there is a direct link between Gym Membership Retention and Gym Staff Retention according to Justin Tamsett of Active Management.
IHRSA have shown through their research that a club’s retention is directly influenced by staff retention.
More often than not, club owners and managers focus on retention strategies around calling low users, Facebook updates and others. When in reality, we know that if we can keep our staff then we will keep our members.
Great video for gyms and fitness centres on marketing ideas and tips.
To change the shape of your business, increase your energy into staff selection and staff retention to impact member retention.
To help you may like to check out the Active Management Recruitment E-Book., click here to see this comprehensive resource.
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.