Health Check your Personal Training Business
As personal trainers we support and guide our clients to improve their health and wellbeing. We monitor their results and encourage them to have regular health check ups.
As business owners, we have a responsibility to do this for ourselves. That is, monitoring our results and scheduling a regular ‘health check’ on our businesses.
If you aren’t already in the habit of a Business Health Check, then now is a great time to start!
Here are a few key areas to take a look at:
Client Health
- Monitor your client touch points over a 3 month cycle.
- Use a spreadsheet to record the occasions you have contact with them (outside of PT sessions) (These are non –advertising or promotional connections) Eg: Welcome letter, Birthday card, Information articles, Refer a friend, Thank you cards, Newsletter etc. • Aim to have a minimum of 8 touch points per client per quarter.
Financial Health
- Track your financial KPI’s weekly
- Set all clients up on a direct debit system
- Schedule an annual rate increase for PT Clients
- Set and financial targets by week, month, quarter and year
- Monitor business expenses including rent, equipment, fees, marketing etc
Operational Health
- Conduct a bi-annual review of your equipment and replace where needed
- Check your insurance, First Aid and Fitness Australia registration is up to date. Schedule the renewal dates one month in advance in your calendar.
- Check when your CEC’s are new due and plan how to obtain them.
- Register for a minimum of 2 x technical and 2 x business course per year – remember “The more you learn the more you earn”!
Future Health
- Write an annual Business Plan • Breakdown Business plan into quarters and assigns actions for each quarter • Set Business Goals, short, medium and long term
- Set Personal Goals, short, medium and long term
Get started by copying these actions into a list, then tick off each one once complete.
Whatever you do, don’t avoid the actions, or put them into the ‘too hard’ basket.
Just like your clients, your business will benefit from regular check ups!
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.