How Do I Know If My Avatar Is An Accurate Description?
The answer to this question, is very simple: people that match that description will start joining or buying from you.
The real question should be: before I start marketing, how I know blah blah blah!
Believe it or not the answer is simple here to: ask!
You will make some assumptions when designing your avatar. They should be reasonably accurate. To finalise your avatar you may need to sit with the type of customer you want to talk to and ask questions. You could survey them too. Although I think a chat will give you more insights.
Remember, the better you can describe your ideal customer the more your marketing will be appealing to them and the more specific you can get in your social media advertising.
Check Out These Three Interviews Reinforcing Why You Need Avatars
The Fitness Business Podcast interviewed Ilana Wechsler in show 79 to discuss Facebook advertising. In this interview she explains, why it is so important to know your customer when doing Facebook ads. Listen by clicking here.
And if you don’t believe me that you need to build an avatar, then listen to John Lee Dumas who interviews an entrepreneur a day! He explains in his top 3 tips why you need an avatar. Listen by clicking here.
Sean Greeley from Net Profit Explosion shares his thoughts on how to identify you ideal customer. Listen by clicking here.
Want to Know More About Avatars?
You may like to check out these blogs I wrote
- If You Market To Everyone, No One Will Respond
- What Is The Difference Between An Avatar & A Buyer Persona
- “I Want To Build An Avatar. Where Do I Start?”
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.