Insight Driven Marketing
Jonathan has over 35 years of marketing and marketing research experience working in multiple categories and with some of the world’s largest brands. He is an author, insight driven leader, marketer, innovator, brand and ‘voice of the customer’ advocate.
This is a fantastic webinar with a deep focus on your marketing and the planning in advance that will generate leads and qualified leads! You’ll:
- Understand the power of insights and how they can be applied to targeting, branding, strategy, integrated marketing, and growth
- Know that there is nothing more important than understanding the marketplace, your consumer, knowing how to spend your money, and where to spend it for impact
- Have the benefit of Jonathan’s lessons learnt and ‘watch-outs’ from marketing and marketing research at Fortune 500 companies, and with some of the biggest brands and new product innovations in the world
His book “Getting It Right! Lessons on Insight-Driven Marketing Strategy” is the full expression of his end-to-end approach to driving marketing strategy and product-market fit and in this webinar he’ll walk you through the strategy he uses.
To get access to this fantastic webinar, you have two options based on where you live:
Jonathan Weiner’s Contact Details:
Website: https://www.legendsandleaders.com.au/legendsandleaders/jonathan-weiner/
Book: https://www.amazon.com/GETTING-RIGHT-Insight-Driven-Marketing-Strategy/dp/195033614X
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.