Kill The Stupid Rule(s) In Your Fitness Business -> Reduce Customer Friction -> Build Retention
Commerce Bank in the US ran a campaign with their staff to “Kill The Stupid Rule.” This meant that bank managers and tellers were encouraged to examine how the bank did things and if they were able to reduce the friction points in the business, then they would be given a $100 cash bonus.
In many businesses we have had ‘rules’ based on industry history or even based on what was the trend when we opened.
Consumer expectations have changed and you may not have updated your rules to meet their new demands.
These rules can and do create friction points in the member joining or staying.
Why not consider making the next 30 days your own ‘Kill The Stupid Rule’?
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.