Marketing is ALL About ‘You’s’
In your marketing piece, or even on your website, count the number of you’s and your’s. You should have at least twice as many you’s and your’s as I’s and mine’s and your company’s name. A ratio of four to one should be your target.
When your customers and clients read your marketing, they love it when you talk about their dreams, their problems, solutions you can provide to their problems, and the benefits they will receive. And they will show their appreciation – with sales!
So stop talking about yourself and start talking about them!
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.