Get your name, services and products in front of potential prospects without spending a fortune – what a great idea!
If your fitness business’s profit is determined by new customers that are attracted through minimal marketing spend, then guerrilla marketing is critical. If your income is determined by your ability to attract leads and convert them into paying customers then you are undoubtedly looking for competitive ways to increase your leads. Guerrilla marketing is the most cost effective way to engage with people, connect with them as leads and work with them to become customers.
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.