Missy Moss An IHRSA Board Member Says Learning Starts With Prep
Preparing for the annual IHRSA convention and trade show is like preparing for vacation. You plan months in advance to make the most out of your time at the convention.
For me, it’s what am I going to wear during the day and night? What is the weather like? What shoes do I wear? Did I make my hair appointment? Who do I need to impress or thank with swag? Sounds crazy right? Not at all.
The IHRSA convention and trade show only happens once a year much like taking vacations. The preparation prior to the IHRSA convention is critical to ensure you get the most out of your time.
My preparation includes scheduling meetings, identifying what sessions to attend and who are you going to connect with on the trade show floor. I plan months in advance to maximize the many benefits of the convention and trade show.
IHRSA 2017 was the best year yet with the inspiring keynote speakers, incredible line up of the educational sessions (women’s leadership summit, future of the fitness industry, financial panel and innovation strategy) and the trade show floor bustling with potential buyers.
This event creates sparks in all of us to fulfil our business needs and inspires all industry leaders to make a difference with our members and communities.
To top this all off, we end with the Augie’s Bash. Wow, $3.4M raised for Augie’s Quest! It is a monumental time where we are reminded our industry genuinely makes a difference in peoples’ lives.
I am grateful to be surrounded by many great leaders who I can learn and grow from. This only happens when we all come together for a common purpose. A very special thank you to the entire IHRSA staff who makes this all come together seamlessly and welcoming 14K people. Well done IHRSA.
Yes, already planning for IHRSA 2018 in San Diego. See you all there.
Active Management Note
Thanks Missy Moss who is a current IHRSA Board Member and the Nike GM for Nike Athletic Centers.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.