Mothers Day Guerrilla Marketing Campaign For Your Fitness Business
One of the most successful guerrilla marketing campaigns we ever ran in our club was this Mothers Day promotion!
Concept
Ask local businesses who would be selling Mothers Day gifts to add your Gift Voucher to every purchase. These could be:
- Cafes and restaurants
- Day spas
- Hair dressers
- Florists
- Boutiques
Offer
Consider having three offers or in this case ‘gifts’. One gift should be for joining, one for trialing your club and one for a member, if they should receive it.
Options
Print on a heavier stock for greater perceived value – maybe 250gsm+
We popped the voucher in a coloured envelope to increase the perceived value.
Options for Customising
Purchase in editable format (Adobe Photoshop) for $199 and take to your graphic designer
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OR
Have the branding done for you for an additional $66
- Your business colours
- Your logo added
- Your contact details and offer/s added
[button link=”https://bm105.infusionsoft.com/app/orderForms/Marketing-Templates-Branded-for-You” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]BUY NOW[/button]
Our Premium Plus members receive the Adobe Photoshop files for FREE! Join Now
Printer Recommendation
We recommend WorldWide Print Taren Point for your printing and they deliver anywhere in Australia. Click here to connect with Graham or Karen and receive a quote.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.