Motionsoft Technology Summit | Data Rich Knowledge Poor
A common theme was how much data we have on our prospects and members now but we just are not using this information to shape business decisions.
One example was who are our highest yielding customers? Most software packages could tell us this if we knew how and where to find it.
It is possible to manually establish the life time value of your customer using some of the data you collect. If you would like either an hour or two half hours coaching session with me to help you establish this, click here. [link to https://bm105.infusionsoft.com/app/orderForms/Business-Coaching-with-JT—1-Hour]
Once we know this information what do we then do with it?
Generally nothing more than saying “Nice to know!” But once we can describe the member demographically we can then target that type of prospect with our online marketing!
Boom! Data rich -> knowledge rich!
Don’t miss Motionsoft Technology Summit 16th to 18th September 2019!
If you have missed any of the Motionsoft blog summaries, click here to see them all.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.