Motionsoft Technology Summit | Takeaways From Mike Leveque of Myzone
Mike from Myzone attended the Motionsoft Technology Summit earlier this month and here are his thoughts:
- Companies who have created customer experience portals are benefiting from technology and are now able to report on structured as well as unstructured responses in an efficient manner.
- Peloton has tripled its valuation from $1.3B to 4.2B in 15 months. Quietly, they launched a Peloton Digital app for $20 per month. This seems to be a clear play for Aaptiv, the self-described “Netflix of fitness.”
- At a physiological level there is emerging research on heart rate variability to gauge stress, sleep, exercise preparedness, Vo2max fitness & single workout scoring. It’s personalized and insightful.
- Deploying tech requires effective change management. Operators can’t discount this, lest they risk failing with their new platforms.
- Despite the obvious benefits, Blockchain’s online security and its energy efficiency have been found to be grossly inadequate by many experts.
- Machine learning all starts with aggregation of relevant data. Data analyzed effectively will lead to predictive analytics. There are only a few companies in our industry who are offering early stage analytics.
- Facial recognition is emerging as robust aggregation method for in-club data capture.
- Seasoned IT execs can quickly differentiate between interesting and relevant projects. Too many will invest in interesting projects that are not relevant.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.