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Tabloid Press Does It Again: Denigrating The Fitness Industry
My blog yesterday “‘No Contract Gyms’ Maybe Booming But Is The Fitness Industry?’ created a stir with many people making comments on social media and me receiving a terse response from Plus Fitness.
‘No Contract Gyms’ Maybe Booming But Is The Fitness Industry?
Not surprisingly the headline ‘No contracts boom as gyms get set for summer’ grabbed my attention on the weekend in Sydney’s Sunday Telegraph.
02 Fitness Almost Pinned It!
I think this marketing piece has real opportunity just missed the boat slightly. A clever tag line would have nailed it for me. What do you think?
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