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The Silent Profit Killer In Your Gym

By JT | August 15, 2025

Chatting with a friend last week about joining a gym, he said “I didn’t think I’d put on any weight… until I saw a photo from 5 years ago.” That’s weight creep — and your business has a version of it too: Expense creep.

Is Group Fitness Dying – Or Are You Just Missing Half the Recipe?

By JT | August 12, 2025

Everyone blames declining class numbers on programming or instructors — but what if that’s only 40% of the equation?

The Biggest Mistake Gym Owners Make with Their Staff

By JT | August 8, 2025

Willy is a locker room attendant at Club Greenwood in Denver.  He might know more about what members want than anyone else in the organisation.

The Magical Marketing Mix For Fitness Studios

By JT | August 4, 2025

Wouldn’t life as an owner be easier if we knew what to do & what to avoid to be successful with our marketing?  That’s a hell yeah – we’re covering that today!

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What our clients say about working with us

Summer Nelson

Summer Nelson, Owner at My Trainer Corporation

Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers Industry Leader's Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.

Troy_Morgan

Troy Morgan, Willows Health & Lifestyle Centre

Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.

Shane Casey

Shane Casey, Anytime Fitness Franchisee

Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.

We see you as a leader first, business owner second and you work in the fitness industry. You'll lead your fitness business with more clarity, focus and success when you work with Active Management.

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